Since the official launch of Telegram Ads at the end of 2023, marketers, project teams, and community operators have increasingly turned their attention to this untapped blue ocean market.

The greatest advantage of Telegram advertising lies in its ability to precisely target public channels,

groups, and user attention through keywords, even enabling targeted traffic acquisition from competitors’ channels. Unlike traditional advertising, this model offers high conversion rates and powerful reach, making it an unmissable new traffic entry point.

Many still believe that Telegram ads are “strictly reviewed and difficult to pass.” However, with a clear understanding of the review logic and compliance with basic requirements, passing the audit is not as challenging as perceived. Based on my personal experience, I have successfully passed:

• 31 channel ads
• 10 bot ads
• 50 keyword ads

Behind these real-world cases lies a relatively clear and replicable set of strategies and guidelines. While Telegram has stringent compliance requirements for ad content, the official Telegram Ads Policies provide detailed guidelines on ad creatives, target links, and content acceptability. You can refer to these policies for clarity.

In this article, I’ll break down the core logic and essential conditions for passing Telegram ad reviews across channel ads, bot ads, and keyword ads, sharing practical experiences and tips to help you minimize trial-and-error and quickly capitalize on Telegram’s advertising traffic dividends.

1. Channel Ads: Review Process and Tips

Channel ads are the most common form of Telegram advertising. Before launching, keep the following in mind:

1.1 Channel Creation and Basic Setup

• New or old channels are viable: For older channels, delete previous posts and avoid modifying old content. Telegram prioritizes content originality, and repurposed content can lower approval rates.
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• Compliant channel description: Avoid sensitive keywords or content deemed non-compliant by Telegram (e.g., financial inducements or false promises). Refer to Telegram Ads Policies for guidance.
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1.2 Boost Channel Activity and Member Count

A key focus of ad review is whether the channel is active and genuinely operated.

• More members, better approval chances: Aim for at least a few thousand members. If your channel lacks followers, consider reliable growth platforms. I recommend Fansgurus https://fansgurus.com/ref/0m4di, which provides real, interactive Telegram members and post views. Their customer support is highly responsive; contact their Telegram handle
• @fansgurus
• for quick order assistance.

1.3 Content Operations and Posting Guidelines

• Maintain a posting frequency of 3–6 original posts daily. Content should be neutral, such as “lifestyle sharing,” “product recommendations,” or “opinion insights,” avoiding inducements, false claims, or high-profit promises.
• Ensure posts have significant views (starting at a few thousand) and basic interactions to demonstrate the channel’s active, authentic existence.

My Successful Channel Case Study:

• Members: 100,000+
• Post Views: 50,000–60,000 per post
• Content: Lifestyle insights, food recommendations, tool reviews

2. Bot Ads: Review Tips

Compared to channel ads, bot ad reviews emphasize interaction quality and usage frequency. Telegram will not approve ads for inactive or newly launched bots with no activity.

2.1 Ensure Authentic Bot Operations and Interaction

• Real user interactions: Bots need clicks, command triggers, and link redirects to demonstrate activity.
• Optimize with real promotion data: New bots can use platforms like Fansgurus to purchase interaction packages (e.g., bot entry clicks, command usage) to boost activity signals.

2.2 Bot Description and Guidance Content

• Avoid non-compliant terms in bot descriptions (e.g., “trading,” “gambling,” “guaranteed profits”).
• Ensure guidance content aligns with compliant use cases, such as directing users to tools, forms, or help resources.

3. Keyword Ads: Review Strategies

Keyword ads allow ads to appear in Telegram search results, directing users to your channel or bot.

3.1 Keyword and Channel Alignment with Compliance

• Even for keyword ads, the target channel must meet channel ad review standards.
• Prepare a compliant, active channel in advance to avoid rejections due to non-compliant channel content.

3.2 Keyword Setup Tips

• Use highly relevant keywords, such as “trading tools,” “wallet assistants,” or “airdrop alerts.”
• Avoid sensitive or misleading keywords to ensure compliance.

Summary: Key Review Points for Telegram Ad Types

To successfully pass Telegram ad reviews, understanding the core factors for each ad type is crucial:

• Channel Ads: The most common ad type, with reviews focusing on authenticity, activity, and content compliance. Channels need a sizable member base (at least a few thousand), consistent original posting, and no sensitive content. Post views, likes, and shares are key indicators of activity.
• Bot Ads: Reviews prioritize interactivity and usage frequency. Telegram rejects inactive bots, so ensure real user behaviors like command clicks or link redirects. For new bots, use data activation strategies (e.g., traffic or interaction boosts). Bot descriptions and landing pages must be compliant, avoiding false or inducement-based claims.
• Keyword Ads: These act as search traffic entry points, but the target channel or bot must still meet channel ad standards. Keywords should be highly relevant to your project and avoid sensitive or misleading terms.

By preparing around authenticity, activity, and content compliance, you can significantly increase your ad approval rate.

FAQs

Q1: Are new channels likely to pass review?
A1: Yes, new channels can pass if they have original content, sufficient activity, and no non-compliant information.

Q2: Do channel members need to be real?
A2: Members need active behavior (e.g., views, interactions). You can use third-party platforms to acquire real members, ensuring view and engagement data.

Q3: What can ad content guide users to do?
A3: Ads can direct users to join channels, use bots, or visit websites, but avoid exaggerated claims or financial inducements.

Q4: Can I resubmit after an ad rejection?
A4: Yes, you can revise and resubmit, but frequent rejections may flag your account, lowering future approval chances.

Q5: Can I modify content after ad approval?
A5: You can edit channel content after approval, but avoid submitting the modified channel for secondary ad review, as it may trigger a pause for re-evaluation.

By following these strategies and ensuring compliance, you can efficiently navigate Telegram’s ad review process and tap into its vast traffic potential.