If you’re a frequent social media user, it’s likely you’ve already seen hashtags in action. Heck, you might’ve even used them yourself without knowing how to unlock their full potential.

100 best Instagram hashtags for likes in 2024

Here’s a list of the 100 best Instagram hashtags for likes in 2024, according to statistics from All Hashtag, an Instagram analytics tool.

1. #love
2. #instagood
3. #photooftheday
4. #fashion
5. #beautiful
6. #happy
7. #cute
8. #tbt
9. #like4like
10. #followme
11. #picoftheday
12. #follow
13. #me
14. #selfie
15. #summer
16. #art
17. #instadaily
18. #friends
19. #repost
20. #nature
21. #girl
22. #fun
23. #style
24. #smile
25. #food
26. #instalike
27. #likeforlike
28. #family
29. #travel
30. #fitness
31. #igers
32. #tagsforlikes
33. #follow4follow
34. #nofilter
35. #life
36. #beauty
37. #amazing
38. #instamood
39. #instagram
40. #photography
41. #vscocam
42. #sun
43. #photo
44. #music
45. #beach
46. #followforfollow
47. #bestoftheday
48. #sky
49. #ootd
50. #sunset
51. #dog
52. #vsco
53. #l4l
54. #makeup
55. #f4f
56. #foodporn
57. #hair
58. #pretty
59. #swag
60. #cat
61. #model
62. #motivation
63. #girls
64. #baby
65. #party
66. #cool
67. #lol
68. #gym
69. #design
70. #instapic
71. #funny
72. #healthy
73. #night
74. #tflers
75. #yummy
76. #flowers
77. #lifestyle
78. #hot
79. #instafood
80. #wedding
81. #fit
82. #handmade
83. #black
84. #pink
85. #일상
86. #blue
87. #work
88. #workout
89. #blackandwhite
90. #drawing
91. #inspiration
92. #home
93. #holiday
94. #christmas
95. #nyc
96. #london
97. #sea
98. #instacool
99. #goodmorning
100. #iphoneonly

Bear in mind that these Instagram hashtags are the most popular overall, so you may find that some of them are less useful for your business than others. If this is the case, you can use All Hashtag to locate the best Instagram hashtags for likes relevant to your online store. Take a look below at some of the examples for specific niches.

Best Instagram hashtags for popular categories

Here’s a list of best Instagram hashtags for popular niches:

10 best Instagram hashtags for fashion

1. #fashion
2. #fashionblogger
3. #fashionista
4. #fashionable
5. #fashionstyle
6. #fashionblog
7. #fashiongram
8. #fashionAddict
9. #fashionweek
10. #fashiondiaries

10 best Instagram hashtags for art

1. #art
2. #artist
3. #artwork
4. #arte
5. #artoftheday
6. #artistic
7. #artsy
8. #artofvisuals
9. #artistsoninstagram
10. #arts

10 best Instagram hashtags for travel

1. #travel
2. #travelgram
3. #traveling
4. #travelphotography
5. #travelling
6. #travelblogger
7. #traveler
8. #traveller
9. #travelingram
10. #traveltheworld

10 best Instagram hashtags for love

1. #love
2. #lovely
3. #loveit
4. #loveyourself
5. #lovelife
6. #lovemyjob
7. #lovequotes
8. #loveyou
9. #lover
10. #loveher

10 best Instagram hashtags for makeup

1. #makeup
2. #makeupartist
3. #makeupaddict
4. #makeuplover
5. #makeupjunkie
6. #makeuptutorial
7. #makeupforever
8.  #makeupbyme
9. #makeupoftheday
10. #makeuplook

10 best Instagram hashtags for business

1. #business
2. #businessman
3. #businesswoman
4. #businessowner
5. #businessowners
6. #businesscoach
7. #businesswomen
8. #businesslife
9. #businesstips
10. #businessminded

10 best Instagram hashtags for coffee

1. #coffee
2. #coffeetime
3. #coffeelover
4. #coffeeaddict
5. #coffeeshop
6. #coffeebreak
7. #coffeegram
8. #coffeelovers
9. #coffeelove
10. #coffeeholic

10 best Instagram hashtags for wedding

1. #wedding
2. #weddingday
3. #bride
4. #weddingdress
5. #casamento
6. #prewedding
7. #weddingphotography
8. #makeup
9. #indianwedding
10. #bridetobe

10 best Instagram hashtags for music

1. #music
2. #musician
3. #musica
4. #musically
5. #musicvideo
6. #musical
7. #musicislife
8. #musicians
9. #musicproducer
10. #musiclife

10 best Instagram hashtags for fitness

1. #gym
2. #fitnessmotivation
3. #workout
4. #training
5. #fitfam
6. #exercise
7. #crossfit
8. #sport
9. #muscle
10. #healthy

10 best Instagram hashtags for tech and gadgets

1. #tech
2. #instatech
3. #ilovemygadgets
4. #makinglifeeasier
5. #wearabletech
6. #latesttech
7. #techie
8. #apple
9. #mobile
10. #software

10 best Instagram hashtags for dogs

1. #dogs
2. #dogstagram
3. #dogsofinsta
4. #dogsofig
5. #dogsitting
6. #dogslife
7. #dogsofinstaworld
8. #dogscorner
9. #dogsandpals
10. #dogslover

10 best Instagram hashtags for quotes

1. #quotes
2. #quotestoliveby
3. #quotestagram
4. #quotesoftheday
5. #quotesdaily
6. #quotesaboutlife
7. #quotestags
8. #quotesgram
9. #quotesofinstagram
10. #quotesandsayings

10 best Instagram hashtags for Reels

1. #reels
2. #holareels
3. #reelsvideo
4. #reelsteady
5. #instagramreels
6. #reelsindia
7. #instareels
8. #bhfyp
9. #k
10. #music

10 best Instagram hashtags for holiday

1. #christmasdecor
2. #turkeyorham
3. #newyearseve
4. #underthetree
5. #valentineformyvalentine
6. #stockingstuffers
7. #holidaycrazy
8. #happyfourth
9. #kwanza
10. #happyhalloween

10 best Instagram hashtags for contests

1. #contest
2. #contestalert
3. #instacontest
4. #sweepstakes
5. #instagiveaway
6. #freebie
7. #winitwednesday
8. #contestentry
9. #epicgiveaway
10. #prize

BONUS: Looking for motivational quotes for your Instagram captions? Check out our list of the 200 best motivational quotes.

Why should I use hashtags on Instagram?

Instagram hashtags serve multiple purposes—here are a few:

Gain more likes

Instagram users interested in a particular field are likely to search for related hashtags. As such, using Instagram hashtags with your content gives you a chance to get your posts in front of a relevant audience (i.e., people who’re most likely to tap that heart button). This is why it’s a good idea to find out the best Instagram hashtags for likes.

Gain more followers

Using the right Instagram hashtags is one of the best ways to get more followers. Hashtags extend your reach, enabling more people to discover your content. As long as the content you’re posting is relevant to them, they’re likely to follow your account. This is a great situation for any ecommerce entrepreneur, as you’ll be able to promote your products and your brand to users who are already engaged.

Make more sales

Instagram hashtags aren’t just about growing your social media following. While this is a valuable outcome of using Instagram hashtags, you can also make more sales by integrating them into your Instagram posting strategy, especially if you find some of the top Instagram hashtags in your niche. For instance, if you use niche-specific hashtags like #gymfashion and #workoutinstyle when marketing gym apparel, you’re likely to draw the attention of users looking to buy something related to this content. 

Get inspired

Instagram allows you to follow hashtags. That means that you can follow any topic or community you’re passionate about. Following a hashtag works in the same way as following an Instagram user. All you have to do is search for the hashtag you’re interested in and follow it, and you’ll see updates from that hashtag on your Instagram feed. We recommend doing this for some of the top Instagram hashtags, which we’ve listed later in this post for inspiration.

Track your Instagram hashtag success

Not too long ago, Instagram added the option for you to analyze the effectiveness of the hashtags you use. You can do this by looking at the number of views or impressions on your posts. If you have an Instagram business profile, you can use Instagram Insights to measure your Instagram hashtag success.

How to find the best Instagram hashtags

When you’re using Instagram for business, it’s a great idea to take some time to research the best hashtags, especially those relevant to your niche and audience. Remember, data-informed decisions are always best when you’re marketing your business.

And you don’t necessarily need to use the most popular Instagram hashtags to increase engagement on your posts. It could be more effective if you use hashtags that have a lower reach but are more relevant to your audience. 

That’s why we want to be strategic about the hashtags we use. So, here are our top tips for finding the best Instagram hashtags for your content:

1. Research your audience

Adding random Instagram hashtags at the end of your posts probably won’t bring you much success. Instead, look at what your audience is interested in and find what they’re searching for. If you add in hashtags that include keywords that your audience is actually looking for, you’ll instantly raise your chances of being found.

2. Research your competitors

By looking at what Instagram hashtags your competitors are using, you’ll get an idea of which hashtags provide the most engagement. This is especially true for “bigger brands”—they’ve likely already researched to find out the best hashtags for Instagram in their niche. Now, this doesn’t mean you have to compete or copy those same hashtags in your own Instagram posts, but they might give you a better idea of what your posts should look like.

3. Research Instagram influencers

Instagram Influencers are those people that perform exceptionally well on social media. They typically have thousands of followers and rely heavily on creating messaging that resonates with their audience—including the Instagram hashtags they choose. One of the best ways to learn which Instagram hashtags to use is to look at the top influencers relevant to your brand. You’ll be able to tell a fair bit by analyzing which hashtags they are using and the engagement they are getting on their posts.

Tools for Instagram hashtags

There are a variety of Instagram tools you can use to discover the top trending Instagram hashtags for your niche. Here are some options:

1. TagBlender 

TagBlender is an Instagram hashtag generator you can use to source powerful hashtags for your social media content. TagBlender lets you generate the perfect set of Instagram hashtags for various different fields, like “People,” “Urban,” “Fashion,” or “Art.” The tool is simple to use, and it’s free, so you can try it for yourself.

2. HashtagsForLikes

HashtagsForLikes is another great tool for generating Instagram hashtags for your business. it’s easy to navigate, meaning you’d be able to source the best hashtags in no time. Get started by entering a hashtag related to your niche or evaluate your profile using the dropdown.

3. InstagramTags.com

InstagramTags.com is a site that offers ready-made sets of popular hashtags. It contains hashtags relating to various fields and moments, from “Hair” to “Throwback.” You can use the site to find plenty of the best hashtags for likes and grow your store’s presence on social media.

4. Seekmetrics

This analytics tool provides you with comparative metrics to see how you are performing alongside your competitors. Seekmetrics uses the Instagram API to find the hashtags related to your keywords. To use the hashtag generator, type in a hashtag and click on “Generate.” 

5. All Hashtag

All Hashtag allows you to create and analyze the top relevant hashtags by generating thousands of suggestions that you can copy and paste into your Instagram posts. This Instagram hashtag generator curates hashtags based on the keywords you enter. With three different filter options, you have the chance to discover the Instagram tags that suit your brand.

Adding hashtags to Instagram Stories

You can add clickable hashtags to your Instagram Stories to reach more people. This feature can add great value to your Instagram profile and brand. So, let’s break it down.  

Just like adding different stickers to your Instagram Story, you can add customized hashtags using the “# Hashtag” sticker option. This helps you popularize your brand’s hashtag or any particular hashtag you use. The people watching your story can simply tap on the hashtag you have included in your story and view all the posted content that also used the same hashtag. Couple this knowledge with some of the best hashtags for likes, and you could be on to a winner. 

The hashtag sticker gives people a chance to dive deeper into the possibilities of exploring and connecting with similar posts on the Instagram app. Adding a hashtag to your Story will not just broaden your Story’s audience but may also pave the way to gaining more followers. Since the release of the hashtag sticker on Instagram, you have had the chance to be found simply by the hashtag you are using. Take advantage of some of the most popular hashtags on Instagram when using this feature for maximum benefit.

Using the Instagram Story feature, your stories will be featured at the top of your followers’ feeds, directly under the Instagram logo. This makes it more likely for them to view the Story, with a chance for your Instagram tags to be more discoverable.

Is there an Instagram hashtag limit?

Yes, there is a hashtag limit on Instagram. It’s not possible to post more than 30 hashtags per post on Instagram. Make that 10 for a Story. So, when you’re creating hashtags for your posts, make sure to stay within the threshold. One way to do this is to limit your hashtag usage to just tags that will be more valuable for drawing engaged traffic to your content.

Start using Instagram hashtags today

We’ve now covered everything that you need to know about Instagram hashtags, and you know how to find the best Instagram hashtags for likes for your ecommerce business—congratulations! Starting today, you can begin to grow your store’s Instagram following.

It’s important that you always review the performance of your Instagram content. This will help you to improve your social media output, generate more revenue, and ultimately grow your ecommerce business.

Instagram hashtags FAQ

Which Instagram hashtags have the most potential?

If you're looking to boost engagement on your Instagram posts, be sure to include these hashtags where possible. These are the top 10 Instagram hashtags with the most potential to generate likes from Instagram users.

1. #love
2. #instagood
3. #photooftheday
4. #art
5. #beautiful
6. #photography
7. #fashion
8. #happy
9. #tbt
10. #followme

What are the best Instagram hashtags?

The best Instagram hashtags to include in your posts depend on the industry the post is targeted at and the category it is in. 

The five best Instagram hashtags related to fashion are:

• #fashion
• #fashionblogger
• #fashionista
• #fashionable
• #fashionstyle

The five best Instagram hashtags related to art are:

• #art
• #artist
• #artwork
• #arte
• #artoftheday

What hashtags are trending right now 2024?

Keeping up to date with the most popular Instagram hashtags is important to maximize the reach of your Instagram content. 

Here are the top 10 Instagram hashtags that are hot and trending right now in 2024.

1. #goals
2. #sunset
3. #nyc
4. #instamood
5. #lol
6. #blue
7. #bestoftheday
8. #model
9. #nature
10. #home
    
    

How can I measure my Instagram hashtag progress?

1. It’s important to be able to measure the impact of your Instagram hashtags. Many free tools are available to help you with this, such as Keyhole and Iconosquare.

   With these tools, you can discover the Instagram hashtags that engage the most people. This is done by analyzing the average number of likes and comments you get using different Instagram tags. Essentially, they’re your key to finding the best hashtags for likes. 

   Here are a few key metrics that might help you track your progress:  

   • Number of likes, comments, and saves
   • Impressions: the number of views on a tagged post
   • Your reach: the number of unique visitors to a post
   • Change in the number of followers
   • Rate of engagement

   You can also experiment with new hashtags and see which pattern to follow after evaluating if any changes in the hashtags you’re using lead to a desirable result.