HOW TO GET MORE TWITTER FOLLOWERS
Want to get more Twitter followers? By boosting your Twitter following, you can increase your website traffic, customer size, and sales volume. Fortunately, there are lots of easy ways for you to increase Twitter followers. In this post, we’re going to look at how you can get the most followers on Twitter with the least effort.
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How to Get More Twitter Followers
1. Include SEO Keywords Into Your Twitter Bio
You can gain followers on Twitter by optimizing your bio for keywords. Twitter allows users to perform keyword searches for conversations to join and people to follow. If you want your ecommerce store to be discovered on Twitter when someone searches a particular keyword phrase, incorporate it into your Twitter bio. This will help people discover your Twitter account in search results where they can follow you in one click. You’ll likely want to stick to only a couple of main keywords that really describe what your online store is.
2. Search for People Talking About Your Niche
If you’re looking to increase Twitter followers, then you’ll need to reach out to people talking about your niche. How? Try using Twitter search. If you sell jeans, and you see people asking for recommendations on a great fitting pair of jeans, jump right into the conversation by introducing your store and its products to potential customers.
You can use social media tools like Tweetdeck and HootSuite to create rows of Twitter searches that will auto-update as new tweets match the keywords you have specified. This will allow you to go to one screen and see your search results without having to re-run them on a regular basis. You can also use tools like IFTTT to get emailed alerts when a tweet matches a keyword search.
3. Add a Twitter Badge to Your Website
Want even more Twitter followers? Then, you’ll want to add a Twitter badge to your website. Most major brands and retailers have a link to their Twitter profiles alongside links to their Facebook, Instagram, and YouTube pages. These icon links can be placed in the footer. Check out MVMT Watches as an example.
HELM Boots, on the other hand, spells out their social links in the footer.
Note Beauty adds a call to action to the footer column, asking visitors to connect via Twitter and other social media channels.
Twitter also has an official Follow Button that you can create for your ecommerce store using Twitter Publish. It will generate the code needed to place the button in your website’s header, sidebar, footer, or on a page.
When people click on the button, they will get to see your Twitter bio and latest tweets. If you want to increase the likelihood that people will click the follow button from here, make sure your Twitter bio and latest tweets are compelling enough to get the most Twitter followers.
Twitter also offers an official Share Button that will allow you to add your Twitter handle in the tweets people send to share your products or blog posts. It will also add your Twitter handle as a recommended user to follow once they have posted the tweet.
4. Place Your Twitter Link in Your Newsletter
Do you send regular newsletters or other marketing messages to your customers and fans via email? If so, take a moment to get email subscribers to engage with your store on social media by including links to your Twitter and other accounts in your emails.
For personal emails, you can use services like Wisestamp to create a professional email signatures that promote your store, including links to your store’s social profiles.
You can also include a sampling of your latest tweet beneath your personal / business contact information.
5. Include Twitter as a Contact Option
Another way to get followers on Twitter is to recommend it as a means of communications. Adding your Twitter link to your website’s contact us page, like Master & Dynamic as done below, will allow the people who prefer using Twitter over email or the phone to connect with your ecommerce store for sales, support, and other inquiries.
6. Offer an Incentive for Twitter Followers
Offering incentives can help you get followers on Twitter. Why? They encourage people to complete a call to action, such as signing up for your email list or following your store on social media. So aesthetic offers a coupon code in a popup window for new customers in exchange for their email address or their follow on Facebook, Twitter, or Instagram.
Third-party services like Wishpond integrate with Shopify, allowing ecommerce store owners the ability to offer incentives and run contests to help build their social media audience. You can run promotions focused on Twitter followers only, or give your website visitors the option to choose from their favorite social network. Preferably ones like Twitter and Facebook where you can target your audience with ads down the road.
7. Run a Contest
Some shops, like ShuShu Kids, run regular contests. To grow Twitter followers, they encourage people to follow them on social media to get information about their latest contests and possible prizes. By adding a Twitter entry, on a tool like Rafflecopter, you can get followers on Twitter quite easily.
8. Use Twitter Ads to Get Followers on Twitter
Need a Twitter followers boost? Consider Twitter ads. Twitter’s advertising platform allows you to reach new customers with targeted messaging to encourage them to follow your store on Twitter. If you promote your account through Twitter advertising, it will appear for the audience you have specified as a suggested account to follow.
If you go this route, be sure to update your Twitter bio so that people who want to get to know your store can do so in 160 characters or less. Your ad audience will see it when they hover over your Twitter account name.
You can also promote tweets to your ad audience that will appear in their newsfeed, much like @careofvitamins does to promote their vitamin subscription service.
9. Ask Employees to Include Your Store in Their Bio
If you want to get more Twitter followers ask your team to include it in their bio. Do you have employees, freelancers or business partners who have personal Twitter handles? If they’re willing, ask them to include your store’s Twitter handle (@username) in their bio. When people visit your employee’s profiles or see them in search results, they’ll also get a link to your store’s Twitter account.
Be sure to consider your store’s reputation and talk to employees who include your store’s username in their Twitter bio about any social media rules or etiquette you want them to use. They are, of course, online brand representatives of your store. Hence, you’ll want them to be making good first impressions with potential customers.
10. Recruit Your Influencers
You can get followers on Twitter by recruiting brand influencers. Brand influencers and ambassadors on Twitter are your best customers. They’re the customers who have a big audience on Twitter and love your product. Get influencers to promote your products to their Twitter followers. It’ll help you increase your audience size and sales.
How do you find the best influencers and ambassadors for your ecommerce store? Start by identifying your best customers on Twitter. Find out who mentions your store’s @username and start building a relationship with them. You can also utilize services that integrate with Shopify – like Brand Ambassador – to help you manage affiliate and influencer programs for your store.
11. Get Creative
There are lots of additional ways to get more Twitter followers. The key is to get creative. Look for inspiration everywhere. Online retailers like Zee.Dog created the Zee.Dog Mafia – influencers who represent their store and products on Instagram. A similar tactic could be used by creating “personalities” or recruiting influencer that speak your customer’s language on Twitter.
So aesthetic takes another approach, listing out their product designers and linking to their Instagram accounts and product pages. Your online store could do a similar take, linking out to Twitter profiles instead.
12. Optimize Your Profile
Optimizing your Twitter profile can help you represent yourself the way you would like to. To optimize your Twitter profile you need to keep a few things in mind. Your Twitter profile needs to represent what you do, or what you work on, and where you operate (if that is relevant).
First of all, focus on your profile photo. Make sure your profile picture is clear. If you use a poor quality picture, chances are you’ll not be as memorable, or set a poor first impression on those visiting your profile. Secondly, keep in mind relevant tags, industry keywords, and information about your location. Try conveying a message through your profile.
Just like on Instagram, you can use hashtags on Twitter to increase your chances of being discovered by Twitter users. Adding relevant hashtags to your Twitter posts help to make your posts more searchable.
Let’s say that you’re selling leggings for women. Try adding hashtags that’ll help you get discovered by people that are interested in buying leggings for women. Try out hashtags like #leggingswomen, #yogapants #printleggings, and so on.
But just keep in mind that you don’t have to overdo the hashtags. It’s good to be able to be discovered, but you don’t want your posts to look spammy. Try to find a balance. The key is to keep it relevant. Don’t add irrelevant trending tags just to get your tweet viewed. Nobody likes spam. If you’re already using hashtags and want to know which tags are the top-performing ones for your brand, take a look at your Twitter analytics. This will help you shape your future tag-strategy.
14. Know the Best Time to Post on Twitter
Time your tweets perfectly. If you’re tweeting while your target audience isn’t active on Twitter, your won’t hit the mark. You need to know when you should be tweeting in order to drive up your Twitter engagement, and gain new followers. If you’re not sure about when to post on Twitter, don’t worry, we’ve got you covered.
The best time to post on Twitter for your business is during the lunch hour of 12 p.m. to 1 p.m. Scheduling posts just before lunch works well too. Workdays tend to get the highest level of engagement on Twitter. That’s why posting at lunch every day Monday to Friday can help you increase social media engagement. Wednesday is the best day to post on Twitter. Weekends are the worst days to post on Twitter.
As you browse your competitor’s websites, keep an eye out for creative ways to get more followers on Twitter. Pay attention to how these stores grow the number of followers on Twitter. Chances are, similar strategies can be used to get Twitter followers for your ecommerce store too!
