What is One-Click Checkout? How to Add It to Your Store (2024)

Q: What is One-Click Checkout?

One-click checkout is when a customer clicks to buy after visiting the shopping cart, automatically filling in and completing the checkout process, simplifying the purchase steps.

Q: What are the Benefits of One-Click Checkout?

One-click checkout increases conversion rates, simplifies the checkout process, reduces cart abandonment, and improves customer satisfaction.

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Add One-Click Checkout to Your E-commerce Business

Boost your business by discovering the advantages of the best software solutions in this comprehensive guide.

Full name, email address, shipping address, delivery options — your small business needs a lot of information when processing customer orders.

While collecting payment information and shipping packages requires many steps, the journey from browsing to purchasing can be difficult. Additional clicks during the checkout process create friction and prevent customers who want to do business with you from making payments.

One-click checkout simplifies the customer path, reduces abandoned carts, and ultimately increases revenue. Here's how to offer it to your customers. It's time to speed up sales.

What is One-Click Checkout?

One-click checkout happens when a customer visits the online cart and clicks once to purchase the products.

The customer only needs to fill in their information once. Their name, email address, and shipping location are stored in the payment processor for future use, allowing them to easily complete the online checkout experience with a single click when returning to the same website. This eliminates the awkward experience of being forced to navigate to a separate payment screen and manually input personal information.

For example, S'wheat uses Shop Pay to offer one-click checkout on their online store. When you click on the shopping cart button on their e-commerce website, your payment details and billing address are pre-filled. You only need to click one button to complete the order.

The concept of one-click checkout began in 1999 when Amazon patented the idea. The brand made a fortune from the patent, sued Barnes & Noble for implementing similar technology, and in 2000, leased their one-click button to Apple's iTunes store. The patent was worth $2.4 billion annually and expired in 2017. Today, any merchant can use the one-click checkout feature for free through their e-commerce platform.

What are the Benefits of One-Click Checkout?

Higher Conversion Rate: One-click checkout reduces the gap from browsing to buying by creating a simplified experience. Shoppers can quickly transition from casual visitors to paying customers in just a few seconds.
Simplified Checkout Process: The fewer steps there are in the checkout process, the less time customers spend thinking about their purchase decision.
Higher Customer Retention: One-click checkout simplifies the purchasing process, improving customer satisfaction.
More Mobile Purchases: With the rise of mobile commerce, seamless mobile checkout experiences are crucial. One-click checkout makes the process easier on these smaller screens.

Is One-Click Checkout Right for Your Products?

When products are easier to buy, merchants benefit. One-click checkout is ideal for low-cost products and merchants with high customer retention rates. For example, the CEO of Feasting says: "Since we sell small items like spices, pottery, and kitchenware, encouraging impulse buys while regulating one-click checkout with a generous return policy makes sense."

However, not all products are suited for impulse buying. Merchants selling specialized hardware or complex B2B solutions may find one-click checkout less appealing to their customers.

What are the Best One-Click Checkout Options?

Shop Pay: Shop Pay provides a fast, seamless checkout experience.
CartPop: CartPop provides custom shopping carts and checkout links.
Buy Now: Accelerate the checkout process with a "Buy Now" button.
Stripe: Stripe offers convenient payment options.
PayPal One Touch: PayPal provides a simplified checkout experience.
Meta Pay: Meta Pay offers a one-click payment option with over 2.7 billion users worldwide.

How to Implement One-Click Checkout for Your Store

If you're opening a new store or willing to switch, choose a platform that supports one-click checkout, such as Shopify.

For Shopify merchants, setting up one-click checkout is very simple. Here's how it works:

From your Shopify admin, go to Settings, then go to Payments.
In the Shopify Payments section, click Manage.
In the "Store Payments" section, check "Shop Pay".
Click "Save".

Now you're all set! Your customers can now use Shop Pay to check out on your store.

If you're using Shopify Payments, you can also add other one-click checkout options in the wallet section of Shopify Payments settings, or add payment methods in other payment settings.

Start Offering One-Click Checkout Today

Whether you're encouraging impulse buys or reducing cart abandonment, the benefits of one-click checkout are clear. Since the software can securely store customer information for future purchases, there's no reason not to offer this type of fast checkout in your online store.

Are you a Shopify merchant? Enable one-click checkout with Shop Pay. Customers can click to buy now, track orders, and pay in installments — all done in one tool.