🎯 60 Must‑Know YouTube Statistics for Marketers in 2025

From boosting awareness to driving sales, these stats are essential for guiding your YouTube marketing. Here are the most important figures for 2025 to help you build effective campaigns and seize platform opportunities!

🌐 General YouTube Statistics

1. Monthly Active Users

   YouTube has over 2.7 billion monthly active users globally—about 60% of all internet users.

   Source: Statista, 2025 

2. Daily Active Users

   Over 122 million people use YouTube daily to watch, share, and livestream.

   Source: Global Media Insight, 2025

3. Global Website Ranking*

   YouTube is the world’s 2nd most visited website, behind Google.

   Source: SimilarWeb, 2025 

4. Most Popular Video

   In 2025, Pinkfong’s “Baby Shark Dance” hit over 15.4 billion views.

   Source: YouTube Analytics, 2025

5. Top Hashtag (#shorts)

   The hashtag #shorts appears in over 1.2 million videos, showcasing short-form dominance.

   Source: YouTube Trends, 2025

6. Largest YouTube Channel

   As of February 2025, MrBeast leads with 371 million subscribers.

   Source: SocialBlade, 2025 globalmediainsight.com+15thumbnailtest.com+15Resourcera+15businessofapps.combacklinko.com

7. App Downloads

   The YouTube app has been downloaded over 12 billion times on Google Play.

   Source: Google Play, 2025

8. Daily Upload Volume

   Approximately 2.5 million videos are uploaded daily.

   Source: YouTube Creators/Insights, 2025

9. Mobile Watch Time Percentage

   Mobile devices account for 70% of YouTube watch time.

   Source: Statista, 2025 

10. YouTube Premium Subscribers*

    YouTube Premium and Music have over 125 million subscribers (including trials).

    Source: YouTube Official Blog, 2025

👥 YouTube User & Demographic Stats

1. Gender Split

   54.3% male, 45.7% female globally.

   Source: Statista, 2025 socialplug.io

2. Age Groups

   • 18–24: 21.2% (12.2% male, 9% female)

   • 25–34: 26.5%, the largest segment

   • 90% of U.S. teens use YouTube

     Source: Pew Research, 2025

3. High-Income Users

   Among U.S. adults earning over $75K/year, 90% use YouTube.

   Source: Pew Research, 2025

4. Painting Volume

   Over 1 billion hours of video are watched daily.

   Source: YouTube Analytics, 2025

5. Educational Usage

   89% of U.S. college‑educated adults use YouTube.

   Source: Statista, 2025

6. Top Countries

   • India: ~491 million users

   • U.S.: 253 million adults

     Source: Statista, 2025 

📈 YouTube Usage Metrics

1. Average Daily Watch Time*

   Adults spend 48.7 minutes/day on YouTube.

   Source: eMarketer, 2025

2. Search Queries

   YouTube processes over 3 billion searches/month.

   Source: Google, 2025

3. Upload Frequency

   500 hours of video are uploaded per minute.

   Source: YouTube Creators/Insights, 2025

4. U.S. Children’s Viewing

   On average, U.S. kids spend 77 minutes/day on YouTube.

   Source: Common Sense Media, 2025

5. Daily U.S. Internet Access

   62% of U.S. internet users visit YouTube daily.

   Source: Pew Research, 2025

6. Global Reach

   Available in over 100 countries and 80 languages.

   Source: YouTube Official, 2025 

7. U.S. Adult Penetration

   85% of U.S. adults are YouTube users.

   Source: Pew Research, 2025

   
   

💼 Business & Advertising Insights

1. Share of marketers using YouTube

   Over 55% of marketers use YouTube as a primary video marketing platform.

   Source: HubSpot, 2025

2. Consumers searching products on YouTube

   Around 80% of consumers research products on YouTube before purchasing.

   Source: Think with Google, 2025

3. YouTube advertising revenue

   YouTube earned $36.1 billion in ad revenue in 2025, a 14.6% increase year-over-year.

   Source: Statista, 2025

4. Small business usage

   Only about 9% of U.S. small businesses currently market on YouTube, indicating untapped potential.

   Source: Small Business Trends, 2025

5. YouTube popularity among youth

   95% of young people cite YouTube as their most-used social media platform.

   Source: Pew Research, 2025

6. Global monthly users

   YouTube reaches 2.74 billion monthly active users worldwide.

   Source: Statista, 2025

7. Top business channel

   As of March 2025, T-Series has 288 million subscribers.

   Source: SocialBlade, 2025

8. Number of brand channels

   Over 51 million brand channels are active on YouTube.

   Source: YouTube Creators/Insights, 2025

📢 YouTube Advertising & Marketing Metrics

1. Marketers using YouTube ads

   54% of marketers advertise on YouTube, and 59% plan to increase their investment.

   Source: HubSpot, 2025

2. YouTube ad click‑through rate (CTR)

   Average CTR for YouTube ads is around 0.65%, varying by industry.

   Source: Google Ads, 2025

3. Conversion rates: skippable vs non‑skippable ads

   Non-skippable ads convert at 1.85%, lower than skippable ads at 2.35%.

   Source: Google Ads, 2025

4. Potential YouTube ad reach

   YouTube ads can potentially reach 2.53 billion people globally—about one-third of the world’s population.

   Source: Statista, 2025

5. Average cost-per-view (CPV)

   YouTube ads cost an average of $0.01–$0.03 per view.

   Source: Google Ads, 2025

6. Global ad revenue (2024)

   YouTube generated $31.51 billion in global ad revenue in 2024, up 8% from 2023.

   Source: Statista, 2024

7. Ad view rate

   Average ad view-through rate is 31.9%.

   Source: Google Ads, 2025

🎬 YouTube Shorts Metrics

1. Daily Shorts watch volume

   YouTube Shorts attracts over 70 billion views every day.

   Source: YouTube Official Blog, 2025

2. Monthly Shorts users

   More than 2.3 billion people watch Shorts each month.

   Source: Statista, 2025

3. Top Shorts video (Jan 2025)

   A YouTube Short by @DanielLaBelle set record-breaking viewership.

   Source: YouTube Trends, 2025

4. Daily uploaded Shorts

   Creators upload around 34,000 Shorts videos daily.

   Source: YouTube Creators/Insights, 2025

5. Shorts audience age group

   Ages 25–34 make up 21.5% of Shorts viewers.

   Source: Statista, 2025

6. Shorts view-through rate

   Average view-through rate for Shorts is 2.52%.

   Source: YouTube Analytics, 2025

7. Average Shorts length

   Over 70% of Shorts are 30–40 seconds long.

   Source: YouTube Creators/Insights, 2025

8. Shorts earnings per 1K views

   Creators earn $0.01–$0.06 per 1,000 views on Shorts.

   Source: YouTube Creator Support, 2025

💬 YouTube Engagement Statistics

1. Average engagement rate

   Typical engagement rates on YouTube videos range from 1–2%.

   Source: SocialBlade, 2025

2. Channel with most subscribers

   MrBeast leads with 371 million subscribers as of March 2025.

   Source: SocialBlade, 2025

3. 2025 trending content

   Long-form videos designed for TV screens are driving new ad monetization strategies.

   Source: YouTube Trends, 2025

4. TV screen viewing milestone

   Daily YouTube watch time on TV screens exceeds 1 billion hours—outpacing mobile.

   Source: YouTube Official Blog, 2025

5. Rise in podcast viewership

   Over 1 billion users watch podcasts on YouTube monthly.

   Source: Statista, 2025

6. Most popular content types

   Music videos, gaming, tutorials, vlogs, and challenge videos rank highest.

   Source: YouTube Creators/Insights, 2025

7. Premium & Music growth

   YouTube Premium and Music subscriptions exceed 125 million, reflecting demand for ad-free experiences.

   Source: YouTube Official, 2025

🎵 YouTube Music Statistics

1. Leading music channels

   BLACKPINK and Justin Bieber rank among the top music channels.

   Source: SocialBlade, 2025

2. Top music content

   The “Sertanejo 2025 ♫ TOP 100” playlist is the most-watched on YouTube Music.

   Source: YouTube Music, 2025

3. Global user base projected

   YouTube’s overall user base is expected to reach 2.85 billion by the end of 2025.

   Source: Statista, 2025

4. Music service adoption

   Premium and Music subscribers come from over 100 countries.

   Source: YouTube Official, 2025

5. Market share growth

   YouTube Music’s market share grew from 8% in 2021 to 8.9% in 2023, projected to exceed 9.5% in 2025.

   Source: Statista, 2025

6. Rollout of “Monthly Audience” metric

   YouTube Music introduced a “monthly audience” metric tracking unique artists over 28 days.

   Source: YouTube Music, 2025

7. Top music genres

   R&B/hip-hop is the leading genre on YouTube Music, followed by rock and pop.

   Source: YouTube Creators/Insights, 2025

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🧾 Conclusion

In 2025, YouTube remains an indispensable platform for marketers. With Shorts booming, mobile-first viewing dominating, and TV screens gaining traction, trends are evolving rapidly.

By staying current with these stats and leveraging Fansgurus’ growth solutions, your brand can gain credibility, visibility, and engagement—outperforming competitors on this dynamic video platform.