When it comes to social media marketing, engagement is everything. More than 3 billion people around the world use social media, and many of them are highly active users. That gives your brand an incredible opportunity to grow and build real connections with your audience. Social media removes many of the barriers of traditional outbound marketing and allows you to reach large groups of people who might be genuinely interested in your products or services. If you play your cards right, a good portion of those people can turn into leads and paying customers.
Because social media has so much potential, it absolutely makes sense to invest budget and effort into boosting your engagement. There are plenty of things you can do in your day-to-day social media operations to keep people interested and eager to learn more about you, your brand and what you offer. In this article, we’ll break down a few simple, practical tactics to help you start improving your social media engagement.
Showcase Your Company Culture
Your business offers more than just products or services; ideally, it’s also a workplace you’re proud to show to the outside world. Social media is a great place to bring your company culture to life. You can share photos and updates from team lunches, offsites, internal events, trade shows and other behind-the-scenes moments that reflect what it’s really like to work at your company.
Much like employer branding, this kind of content helps people understand the day-to-day experience inside your organisation, and it gives you a chance to spotlight the real, fun and unique people behind your brand. Human, personality-driven content like this often significantly boosts how positively followers feel about your brand and how willing they are to engage with it.
Your hiring efforts can also benefit. When job seekers research a company, they often check its social profiles to see whether there are complaints, negative feedback or red flags – and what the general vibe feels like. Consistently sharing honest, positive culture-focused content can help you attract stronger candidates who are a better fit for your team.
Make the Most of Instagram Stories
Instagram keeps evolving as a brand-building channel: there are multiple ad formats to choose from and fairly detailed engagement analytics. So why not take full advantage of its interactive features to boost engagement? Here are some practical ways to weave Instagram Stories into your daily social media plan:
- Every time you publish a new blog post, tease a short snippet in Stories and direct people to the link in your bio to read the full article.
- For special campaigns or big announcements, use the countdown sticker to build anticipation and encourage people to come back when the countdown ends.
- Use GIFs, stickers and other visual elements to make your Stories more fun, dynamic and eye-catching.
- Add relevant hashtags in your Stories so that people who follow or search those tags—but don’t follow you yet—still have a chance to discover your content.
- Use the poll sticker to ask questions, gather preferences and collect quick feedback from your audience.
- Use the “Ask me a question” (Q&A) sticker to open up more direct conversations with your followers.
Treating Instagram Stories as a key part of your daily publishing schedule is critical for growing your reach. Once you’ve captured people’s attention in Stories, you’ll have a much better chance of converting light engagement into loyal followers and, eventually, potential customers.
If you want to scale this even further and bring in more followers to improve your overall engagement, FansGurus can help. With our services, you can buy Instagram followers, views, likes, comments and shares to significantly ramp up your social engagement metrics in a short period of time.
Create Custom Images and Graphics for Key Content
Adding original images to your social updates makes your content, your page and your brand look more appealing and professional. Many businesses rely almost entirely on stock photos for blog headers and social visuals because it’s faster and cheaper. But this approach can easily backfire and often fails to convey the real message or emotion behind your post.
Instead, consider using design tools or working with a designer to create unique visuals for your articles and high-value content. You can also use tools like Canva to design graphics yourself. Aim for creative, colourful and consistent visuals, because most people notice images before they notice text when scrolling. Make your graphics as clear and intuitive as possible, so viewers can instantly understand the main idea of your content at a glance.
Highlight Customer Testimonials and Real Feedback
One of the most effective ways to move prospects further down the sales funnel is through social proof—especially testimonials and recommendations from existing customers. Sharing customer testimonials on social media shows your followers how much others value and trust your product or service. You can even add a customer photo or a real-world usage scenario to make the post more visually compelling and persuasive.
Make a habit of systematically collecting testimonials and feedback from happy customers, so you can use them not only in social posts but also on your website (case studies, landing pages) and in your email marketing. Over time, this builds a strong, cohesive social proof system that supports your brand across multiple channels.
Share Curated Content You Genuinely Recommend
Don’t limit your social media presence to only posting your own content. If you want to be seen as a credible voice in your space, it’s important to share high-quality, well-curated content from other organisations and creators as well.
When you share articles or resources that you personally find valuable and that strongly match your audience’s interests, you maintain a steady posting rhythm without sacrificing quality. At the same time, you position yourself as a trusted source of information for your followers. And if you regularly highlight great content from other brands, there’s a good chance they’ll reciprocate, opening the door to more two-way engagement and potential collaborations.