Let’s be honest: On Instagram, followers are your currency—the more you have, the greater your appeal to brands.

But earning those followers is tougher than ever. The days when you could simply buy Instagram followers and watch your numbers soar are gone. Now, such tactics are more likely to harm your account than help it.

The good news? The organic and genuine methods for increasing Instagram followers still work. Plus, some new strategies that align with Instagram’s latest updates and user preferences are proving effective. Below, you’ll find 14 tips to increase your Instagram followers in 2024.

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How to get real followers on Instagram: 14 tips

1. Optimize your Instagram profile

Your Instagram profile is often the first impression potential followers get of your brand. It’s a snapshot that should embody your ecommerce identity, mirroring the style and messaging found on your website and across other channels.

Here are a few tips to improve your profile:

1. Make it consistent: Ensure your avatar, bio, and overall theme align with your brand. This includes using consistent colors, filters, and layout styles that resonate with your brand’s personality.
2. Engage with your content grid: Your posts and Reels should form a cohesive grid that tells your brand’s story. Regularly plan and schedule your content to maintain this harmony. Aim for a visually appealing layout that draws viewers in and encourages them to explore more.
3. Utilize the bio link: Utilize the clickable link in your bio effectively. Whether it’s linking to your latest collection, a special offer, or a sign-up page, this link is a direct gateway for potential customers to engage deeper with your brand.

Look at Letterfolk’s Instagram. First, the brand makes a solid impression with a consistent color scheme and graphics.

Then, there’s a thoughtful mix of content in its Instagram grid. This includes product highlights, customer experiences, and inspiring posts, giving a comprehensive view of what it offers.