The Facebook "Share" button may look simple, but it holds the core logic of social media distribution. When a user clicks “Share,” it means they’re willing to spread your content to their network

— the platform’s highest recognition of your content’s value.

According to statistics:

• 🌍 Over 1.62 billion people use Facebook daily

• 🇺🇸 84% of U.S. millennials use Facebook every day

• 📱 94% of Facebook ad revenue comes from mobile users

• ⏰ Best posting time: Wednesday/Thursday between 11 AM - 2 PM

Want to reach this massive audience? Boosting your share count is the key metric for content distribution.

📢 How to Increase Shares on Facebook Posts?

Here are 16 proven strategies to systematically boost the number of shares your posts get on Facebook 👇

1️⃣ Choose Highly Engaging Content Types

Not all content has the same potential for sharing. The following types tend to get shared more:

• 📷 Images: lightweight and mobile-friendly

• 🎥 Videos: attention-grabbing and easy to repost

• ❓ Question posts: drive engagement and comments

• 🔗 Link posts: extend content value

• 🎁 Giveaways/promotions: users love to share these

📌 Key rule: every post should offer an “action trigger” — whether it’s to view, click, comment, or claim — to encourage shares.

2️⃣ Tap Into Trending Topics

Posting content related to your industry, current events, or holidays can quickly attract attention.

🔥 Advantages of trending content:

• Algorithm favors trending topics

• Users are more willing to join discussions and share

• Helps your brand stay timely and relevant

Whether it's sports, tech, gossip, or politics, you can always find a “brand-relevant angle.”

3️⃣ Create Content That’s “Share-Worthy”

What makes content worth sharing?

• 📘 Educational (tips, how-tos)

• 😂 Funny (entertainment value)

• ❤️ Emotional (resonates with users)

• 🧠 Thought-provoking (sparks debate)

✅ Add a “human touch” and personality — far better than templated content.

4️⃣ Post More Video Content

Videos generate far more shares than images or text content on Facebook.

According to BuzzSumo:

• Average video post gets 951 engagements, including over 200 shares

• Especially natively uploaded videos get prioritized by Facebook’s algorithm

🎬 Recommended quick tools: InShot, CapCut, Canva Video

5️⃣ Use Eye-Catching Images

Images are the first visual hook in the news feed. Try:

• 🧭 Infographics to deliver key points visually

• 🖼️ Custom branded visuals with logos

• 😂 Funny/creative meme images

📌 Keep your visuals consistent with brand color and tone for better recognition.

6️⃣ Include a Clear Call-to-Action (CTA)

Don’t be shy — asking people to share your post can significantly increase shares:

“If you agree with this, don’t forget to share it with your friends!”
“Tag someone who needs to see this!”

CTAs can be placed at the end of the post, on the image, or pinned in the comment section.

7️⃣ Post at the Right Time

Best Facebook posting times in 2025:

• 📅 Tuesday/Wednesday/Friday: 9 AM – 1 PM

• ❌ Avoid Saturdays (lowest engagement rates)

Use Meta Business Suite analytics to find your audience’s most active hours.

8️⃣ Optimize for Mobile Viewing

With 94% of users browsing via mobile, your content must:

• Use simple layout, short sentences

• Optimize image size (recommended: 560 x 292 pixels)

• Put the core message at the top to reduce bounce rate

✅ Better mobile experience = more likely to share.

9️⃣ Keep It Short and Sweet

Facebook users want to digest info at a glance. So:

• Show, don’t tell — let images speak

• Use emojis and paragraph breaks for readability

• Put key points up front — easy to screenshot and share

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🔟 Trigger Strong Emotional Reactions

Emotion drives virality. Try:

• 👏 Inspirational quotes or stories

• 😤 Social issues/injustice

• 😂 Hilarious, absurd content

• 😢 Touching or heartfelt moments

Keywords: resonate → express → discuss.

1️⃣1️⃣ Write Longform Content and Link to Your Blog

BuzzSumo research shows:

• 🔹 Articles under 1,000 words: ~5,000 shares

• 🔹 2,000–3,000 words: 7,500+ shares

• 🔹 Over 3,000 words: ~9,000 shares

📌 Post full blogs on your site, then share on Facebook to drive traffic.

1️⃣2️⃣ Interact with Users and Respond Frequently

• 🗨️ Reply to comments to show authenticity

• 🙌 Encourage discussions and questions

• 🔁 Join conversations in Facebook Groups

Frequent interaction makes users more likely to recommend and share your page.

1️⃣3️⃣ Build and Maintain a Fan Page

Fan pages are essential for building loyal communities:

• ✅ Members join based on shared interests

• ✅ Posts naturally get more in-group shares

• ✅ It’s a great space for exclusive content

You can also cross-post content from your personal profile to the fan page for added exposure.

1️⃣4️⃣ Encourage Fans to Share (Incentivize It)

For example:

• 🎁 Share this post to get a free eBook

• 🎫 Share & screenshot to enter a giveaway

• 🌟 Exclusive access for top sharers

People are willing to share if the reward is real and achievable.

1️⃣5️⃣ Run Share-to-Enter Giveaways or Time-Limited Promotions

Make sharing a condition for entry:

“Share this post and comment below to win a $50 gift card!”

This is a great way to spark buzz and reach new audiences fast, especially during holiday promotions.

1️⃣6️⃣ Buy Facebook Share Services (Instant Boost)

If your content is good but struggling with low exposure, try Fansgurus' Facebook Share Services to jumpstart engagement.

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• 📢 Real-user Facebook shares (no bots/scripts)

• 📷 Customizable for posts, images, videos, or links

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✅ Conclusion: Create a Shareable Ecosystem

To boost your Facebook post shares, focus on two key elements: content and incentive.

• The more valuable, human, or engaging the content, the more likely users are to share.

• Use tools like Fansgurus' Share Services as a “spark” to ignite momentum, so great content doesn’t get buried.

🎯 Whether you're a creator, brand owner, or marketer, mastering these strategies — and combining them with growth tools — will help your content go viral.