The Ultimate Guide to Short-Form Video Content

A recent HubSpot marketing report dubbed short-form video as the most popular and effective social media content format this year. So it makes sense that 33% of marketersplan to invest more in short-form video than any other type of social media strategy.

If increasing your short-form video content is on your list of objectives for the year as well, you’ve come to the right place. We’ve put together a complete guide on short-form video content so you’ll know the right platforms and best practices for creating engaging short-form videos your audience will love.

Let’s get started.

First of all, let’s think about what is the most important and essential aspect of making short videos profitable!

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The Ultimate Guide to Short-Form Video Content:

1.What is Short-Form Video Content?

2.Why is Short-Form Video Content Important?

3.Top 3 Short-Form Video Platforms

4.Short-Form Video Content Best Practices

5.Master Your Short-Form Video Strategy

6.Frequently Asked Questions

What is Short-Form Video Content?

Short-form video content is any type of video content that’s less than 60 seconds,though some marketers agree short-form video content can be as long as three minutes. Short-form videos are meant to be bite-sized, easily digestible pieces of content that are easy for viewers to scroll through and view several at a time.

Why is Short-Form Video Content Important?

Short-form video content is quickly becoming one of the most popular forms of social media content, so if your brand isn’t currently creating any, you need to start.

A few key statistics that help prove the importance of short-form video content include:

TikTok, the pioneer of the short-form video content movement, has been the fastest-growing social media platform thus far, generating1.53 billion usersin just seven years
96% of consumersprefer to watch short-form video to learn about a product or service
Short-form video has the highest ROIas well as being the best format for lead generation and engagement
Nearly a third (30%) of all short-form videos are watched 81% of the way through
47% of marketers agree that short-form videos are more likely to go viral
On average, adults residing in the United States devoted 46 minutesdaily to using TikTok. It is projected that by 2024, the average daily usage time of the social short-video platform by U.S. adults will increase to 48 minutes

Short-form video is captivating, engaging, and well-converting. The time to create short-form video content was yesterday—but if you haven’t started, there’s no better time than the present.

Short-Form Video Content Best Practices

Ready to start creating your own attention-grabbing short-form videos? Keep these ten best practices in mind as you create.

1. Pay Attention to Popular Trends

In order to create content that fits on the short-form video platforms, you need to first dedicate time to consuming content on these platforms. This is the fun part, but make sure you still spend your time wisely.

Are there sound bytes or songs that are being used again and again? If so, that’s likely part of a trend. Creators and brands often try to hop on trends as doing so can increase the chances that your video reaches more people. Plus, if someone recognizes a trend as they happen upon your video, it makes it more likely that they watch all the way through.

Here’s a great example of a popular sound byte that tons of content creators and brands hopped on—the “corn” song. Graphic design software Visme repurposed this song to focus on their presentation templates:

While you only want to use trending sound clips that you can actually relate back to your brand, there are a lot of ways to do this. Start spending some time scrolling through TikTok, Instagram Reels, and YouTube Shorts to find trends that would make sense for your brand.

2. Start With a Hook

The nature of these short-form video platforms is that users scroll up to quickly go from video to video. This means it’s extremely easy for viewers to scroll past your video if it doesn’t immediately draw them in. To combat this, start with a hook.

You can do this by starting your recording on something eye-catching, or you can make sure your sound grabs attention.

The Sill went with the latter in this example by using a sound byte that starts off with an excited, “Oh my god!”

This gets people excited for what’s to come—especially if they’re part of The Sill’s target audience.

3. Create Relevant Content

Regardless of whether you choose to add a music clip or a trending sound byte to your videos or choose to create completely original content, you need to make sure it’s still relevant to your brand and the type of content your target audience would want to see from you.

Here’s an example from accounting software Honeybook using a trending sound byte from the popular TV show New Girl: