Why Are Marketers Looking at Facebook Followers Again?
If you run cross-border ecommerce, a DTC brand or B2B outbound campaigns, you’ve probably noticed a few things over the last couple of years:
- TikTok and Instagram are hot, but Facebook is still a key pillar for stable ads and social commerce funnels.
- For many brands, the Facebook page:
- has been stuck at a few hundred or a few thousand followers for ages;
- gets lower and lower organic reach on posts;
- delivers weaker ad performance than it used to, even with similar budgets.
So it’s no surprise that discussions around terms like “buy Facebook followers,” “Facebook page likes safe or not,” and “Facebook organic reach down what to do” have started popping up again.
This article is not going to claim that “buying followers solves everything,” nor is it going to scare you with “buy once and you’ll be banned forever.”
Instead, we’ll:
- look at how Facebook itself has changed going into 2025;
- explain why organic-only strategies are increasingly difficult;
- and talk about when it makes sense to combine Facebook follower growth + engagement boosts, and how to keep risk under control using a professional Buying Followers Platform such as Fansgurus.
I. Facebook in 2025: Algorithm, Video and Social Commerce Collide
1.1 Facebook is still a massive social commerce reservoir
It’s fashionable to say things like:
“Nobody uses Facebook anymore. Isn’t it just for older people now?”
But the numbers say otherwise:
- According to DataReportal, Facebook still has around 3 billion monthly active users in 2025 – making it one of the largest social platforms on the planet.
- Multiple reports estimate that global social commerce will reach or exceed $1.2 trillion by 2025. Facebook, especially in markets like the US and EU, remains a central social shopping destination.
For cross-border sellers and brands, Facebook is not “nice-to-have” – it’s infrastructure:
- For brand awareness: your page is your front door;
- For conversion: Ads, Shops, Lead Ads, WhatsApp/Messenger sales and support;
- For retention: groups, community content and remarketing.
1.2 How the algorithm changed: Reels-first + AI recommendations
In 2025, Facebook’s feed and recommendation system has a few clear priorities:
https://blog.hootsuite.com/facebook-algorithm/
- Video-first, especially Reels
- Short video watch time, completion rate and engagement are key signals;
- Reels distribution is increasingly “de-socialized”: it often recommends content from pages and creators you don’t follow.
- AI-driven recommendations (including when you’re most likely to buy)
- The system looks at who you’ve engaged with recently, and at what times you’re most “purchase-ready”;
- Content that holds attention and triggers interactions gets priority.
- Higher bar for originality and real engagement
- Duplicate/reposted content or low-quality posts are more likely to be deprioritized;
- “numbers without engagement” have less and less value in the algorithm’s eyes.
In plain English:
The “post a photo + short caption” era is fading fast.
A page with no followers and no meaningful engagement history has almost no leverage in the algorithm.
1.3 Rising ad costs: random “test everything” spending is harder to justify
Data from multiple ad and SaaS platforms show that in 2025:
- the average Facebook CPM often sits in the $8–$13 range,
- typical CPCs are above $0.70.
https://www.shopify.com/blog/facebook-ads-cost?utm_source
For SMBs and cross-border sellers, this means:
- the old “spray and pray” strategy (test everything and hope one creative explodes) is much more expensive than it used to be;
- if your page looks tiny and unprofessional, your ads will convert worse for the same cost.
That’s why many marketers are asking:
“If ads are so expensive, should I first use a Facebook followers service to make the page look more legit – and then run ads?”
II. Why Organic Alone Struggles to Make Your Facebook Page “Take Off”
2.1 Too few followers = weak social proof = weaker ad performance
Imagine two pages:
- Page A: 356 followers, 3–5 likes per post;
- Page B: 18,000 followers, 100+ likes per post, occasional viral posts.
When you see their content in your feed as an ad or Reel, which profile are you more likely to click?
Most users instinctively equate “more followers = more trustworthy, more established.”
That’s why searches for things like “Facebook page growth tips” and “buy Facebook followers” never really go away – people don’t just want vanity numbers; they want a page that looks worth doing business with.
2.2 Without baseline engagement, Reels and posts rarely get repeated distribution
In Facebook’s current logic, completion rate, likes, comments and shares are all crucial signals.
If your page:
- has a small follower base, and
- most posts only get a handful of likes and almost no comments,
the algorithm will reasonably conclude that “this content doesn’t appeal to broad audiences.” It won’t give you more distribution.
So many marketers feel:
- occasionally one Reel will spike to thousands or tens of thousands of views,
- but the majority of posts sit at “dozens of views + a few likes.”
This is what a content growth bottleneck looks like when you lack data foundations.
2.3 Cheap, low-quality followers lead to drops, zombie audiences and risk
The follower services market is all over the place:
- some providers promise “ultra cheap, ultra fast,”
- but deliver empty profiles with no pics, no posts and zero engagement – classic zombie or bot accounts.
The risks:
- Severe drop-off – losing half your “followers” in a few weeks and ending up searching “why did my Facebook page lose followers?”
- Terrible engagement ratio – 20k followers but 20 likes per post looks worse than 2k followers with 100 likes;
- Potential risk flags – pages can get reduced reach or ad restrictions if behaviour looks suspicious.
Cheap follower dumps may look good for a week. Long term, they harm your account, your ads and your brand.
III. Before You “Buy,” Make Your Account Worth Amplifying
3.1 Clarify your page’s role in your funnel
Ask yourself three questions:
- Is this an official brand page, a store page, or a project page?
- Is the main goal brand awareness, direct response sales or B2B lead generation?
- Which countries and languages are your primary target?
Your answers affect what kind of content, follower profile and ad strategy you should build.
For example:
- a cross-border DTC brand targeting Southeast Asian consumers cares about Reels and social commerce conversion;
- a B2B supplier targeting US/EU cares more about credible case studies, authority content and DM inquiries.
3.2 The content base: Reels + posts + groups
In 2025, a solid Facebook content mix usually looks like:
- Reels – for new reach and cold traffic exposure;
- Feed posts – to present products, brand stories and offers;
- Groups – for community building, user-generated content and retention.
Before you think “follower buying,” make sure you at least:
- publish 3–5 Reels a week,
- structure each piece with a strong first 3 seconds + clear value/benefit,
- use relevant language and region-specific hashtags/topics.
This way, when you later use Facebook follower growth or engagement boosts, the algorithm and real people actually have something to work with.
3.3 Minimum data thresholds: what’s worth boosting?
A rough but useful rule of thumb:
- Reel completion rate ≥ 30–40%;
- like rate (likes/views) ≥ 3–5%;
- a baseline of comments and shares, even if modest.
If your content doesn’t meet any of these thresholds, fix the content first (scripts, hooks, visuals) before pouring follower growth or view-boosting on top.
IV. When Does It Make Sense to Use Facebook Follower Growth Services?
4.1 Three common use cases
Scenario 1: Page cold start
- you just launched a new page with 0–100 followers,
- you already have a clear positioning and content plan, and want to reach 1,000–3,000 followers within 1–2 weeks so the page doesn’t look empty.
Scenario 2: Pre-campaign “page upgrade” before big promos
- you’re preparing for Black Friday, 11.11 or Christmas,
- you want your page to look more credible before ramping up ad spend and organic pushes.
Scenario 3: Social proof for ads, BD and PR
- your page is the “business card” you show partners, agencies and potential clients,
- they will click through to judge your scale and quality;
- in this situation, reasonable Facebook follower growth can increase trust and conversion rates.
4.2 Four things to look for in a growth provider
Based on market experience and how platforms like Fansgurus position themselves, four key dimensions matter:
- Follower quality & activity
- are followers clearly described as “real/quality users” or just random bots?
- is there any evidence of baseline activity, not just empty profiles?
- Country & language targeting
- can you choose follower sources by region (e.g., SEA, MENA, EU/US)?
- especially important for cross-border sellers to avoid totally irrelevant audiences.
- Self-serve system & visibility
- is there a self-serve dashboard showing order status and history?
- does it support multiple languages and payment methods?
- Refill policy & support
- do they offer free refills if drops happen within a certain period?
- is support responsive when Facebook purges inactive accounts?
4.3 Safe usage: pacing, ratios and combo tactics
- Increase in waves, not one huge jump
- e.g., week 1: +300–500 followers; week 2: +1,000–1,500; week 3: +500–1,000;
- keep publishing content so the growth curve looks “alive.”
- Combine followers + engagement, not just followers
- for key Reels and posts, consider a small boost in likes/comments as well;
- avoid the “10k followers, 5 likes per post” red flag.
- Align with ads and group/community strategy
- for pages running Facebook Ads, you can think of growth like this:
- first, modestly improve page metrics with followers and engagement boosts;
- then run ads so users land on a page that looks active and trusted.
V. Building a “Controlled Facebook Growth Plan” with Fansgurus
5.1 What is Fansgurus and who is it for?
Fansgurus is a Buying Followers Platform specializing in overseas social growth. It supports TikTok, Instagram, YouTube, Twitter(X), Facebook, Telegram, Discord and more.
On the Facebook side, it’s particularly suited to:
- cross-border sellers running traffic from Facebook to their stores,
- brands that want to combine long-term content and ads on Facebook,
- teams using Facebook pages and groups to generate B2B leads and awareness.
5.2 Facebook services: more than just follower count
Based on Fansgurus’ typical offerings, Facebook-related services usually include:
- Page Followers / Page Likes
to quickly increase page follower and like counts, often with options for higher-quality or regionally biased audiences.
- Post engagement: likes / comments / shares
to support key posts, campaigns and creatives with baseline social proof.
- Video / Reels views
to give important videos and Reels a strong base of views that works well with the algorithm.
- Group members / page reviews
for community building and reputation signals (exact services depend on their current catalog).
All of this is handled through a self-serve ordering system, and many services come with a refill safety net to handle natural drops or platform clean-ups.
5.3 Example: From 0 to “ready to run ads”
Imagine you’re a small appliance brand selling into Southeast Asia. You’re setting up Facebook as your main social channel for both content and ads.
Week 1: Page setup + small-scale testing
- Complete your page profile: cover image, about section, contact info, website link.
- Post 1 Reel + 1 feed post per day focusing on product use cases and pain points.
- Use a modest Fansgurus follower package (e.g., +300–500 followers) to move the page from “dead new page” to “at least a few hundred followers.”
Weeks 2–3: Content filtering + boosting top posts
- Identify 3–5 posts with above-average engagement and watch time.
- Boost views + likes (and a few comments) on these posts via Fansgurus.
- Start low-budget ad tests based on these “proven” creatives.
Week 4: Pre-campaign “face-lift”
- Create 2–3 key pieces of content for your promo or product launch.
- Use a second follower growth wave to push your page into the 1,000+ follower range, and lightly boost engagement on campaign posts for social proof.
- Increase ad spend on winning creatives and watch how the combination of better-looking page + better content + focused ads impacts your ROAS.
This isn’t “buy followers and pray.” It’s a structured way to:
- fix the “empty page” problem early,
- support content that already shows potential,
- and present a more professional, trustworthy profile to both users and Facebook’s algorithm.
5.4 Multi-platform synergy: Facebook + Instagram + TikTok + YouTube
Many cross-border teams are building full content and traffic matrices:
- TikTok for short-form discovery,
- Instagram for Reels and visual branding,
- YouTube for long-form SEO and reviews,
- Facebook for ads, groups and social commerce.
A platform like Fansgurus can support all of these channels from a single account, giving you consistent:
- follower counts,
- likes and comments,
- views and watch metrics.
This makes your brand look coherent across the entire ecosystem instead of “big on one platform, invisible on another.”
VI. Action Checklist for Cross-Border Sellers
6.1 A 7-day “Facebook cold start” template
Days 1–2: Positioning + competitor scan
- Pick 5–10 strong pages in your niche and analyze:
- content formats (Reels / posts / lives);
- tone of voice and visual style;
- follower vs. engagement structure.
Days 3–5: Content + small follower boost
- Post 2 pieces of content per day (at least 1 Reel);
- Focus on clear scenarios and benefits, not generic claims;
- Use a small Facebook follower package via Fansgurus to get 300–500 followers and move the page out of “zero-follower” territory.
Days 6–7: Pick “seed content” and lightly boost engagement
- Identify 2–3 posts that outperform the rest;
- Boost views and likes modestly, and add a few comments if relevant;
- Plan your first serious ad test or group/community initiative using these posts.
6.2 How to combine content + growth + ads when budget is tight
A pragmatic, budget-conscious approach might look like this:
- Run content for 1–2 weeks and analyze what works best.
- Use small, targeted Facebook follower and engagement boosts to clean up your page’s appearance and give your best posts some traction.
- Only then start spending real ad money, focusing on creatives that already show promise.
6.3 Risk control: when to slow down or stop
Red flags to watch for:
- Audience mismatch – sudden influx of followers from irrelevant regions or demographics;
- Engagement cliff – follower count jumps but engagement on new content remains abysmal;
- Ad performance collapse – CTR and conversions crash without changes to creatives or targeting.
If you see these, you should:
- pause all follower/engagement buys;
- re-evaluate your content and ad stack;
- adjust your strategy and consult your provider’s support if needed.
Conclusion: Don’t Worship “Pure Organic,” and Don’t Worship “Pure Buying” Either
By 2025, “pure organic” and “pure paid growth” are both unrealistic extremes.
The healthiest approach is to:
- accept that Facebook’s algorithm and ad landscape are more complex and expensive than ever;
- invest in content, product and Reels/groups/social shopping tools;
- and, on top of that, use follower and engagement growth tactically through a professional platform like Fansgurus as a social-proof accelerator, not a magic solution.
If you keep one principle in mind:
“I want sustainable, controllable growth – not just pretty fake numbers.”
then you’ll naturally make smarter choices about providers, services and pacing. And in that context, Facebook follower growth isn’t a dirty word – it’s just one more tool in a well-designed 2025 growth stack.
