作者:
Fansgurus 小編
·
Why Are Marketers Looking at Facebook Followers Again?
If you run cross-border ecommerce, a DTC brand or B2B outbound campaigns, you’ve probably noticed a few things over the last couple of years:
- TikTok and Instagram are hot, but Facebook is still a key pillar for stable ads and social commerce funnels.
- For many brands, the Facebook page:
- has been stuck at a few hundred or a few thousand followers for ages;
- gets lower and lower organic reach on posts;
- delivers weaker ad performance than it used to, even with similar budgets.
So it’s no surprise that discussions around terms like “buy Facebook followers,” “Facebook page likes safe or not,” and “Facebook organic reach down what to do” have started popping up again.