How to Get More Instagram Likes in 2025? Video Likes Are a Key Signal You Should Know

Instagram likes are one of the three major signals the Instagram algorithm uses to boost or limit the reach of a post. In simple terms: more likes = wider distribution. But should you buy Instagram likes? Do hidden likes matter? How exactly do likes help your Instagram account grow? Are trending hashtags important?

Below, we reveal all the answers — and how to get more likes on Instagram.

Are Instagram likes still an important metric?

When your post or Reel receives likes, it sends two major signals to Instagram:

• People enjoy this content (a.k.a. “We should show it to more people”).
• Who is liking it (a.k.a. “Who else should we show it to?”).

Instagram uses this information along with other ranking factors to expand the reach of your posts.

Adam Mosseri recently explained in a video why Instagram likes still matter in 2025:

“The three most important signals for ranking are watch time, likes, and sends. So if you want to understand why one Reel performs better than another, check the likes per reach, sends per reach, and watch time.”

He further explained that Instagram has two types of reach ranking:

• Connected reach (people who follow you)
• Unconnected reach (people who do not follow you)

While likes matter for both, they are especially important for “connected reach” — in other words, getting your content shown to a wider audience.

Instagram’s ranking factors fall into four categories: interest, post popularity, creator information, and interaction history. Likes fall under the popularity category, alongside comments, shares, and saves.

Even though likes are not the single most important growth metric, they still matter because they are extremely easy for users to give — meaning they happen more frequently.

Getting Instagram likes is much easier than getting comments or shares. In 2024, the average post received 513 likes but only 19 saves and 15 comments. Because likes are quick and effortless, getting a large number of them shortly after posting sends a strong signal to Instagram that your content is high-quality — which increases reach and helps grow your account.

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