Best Times to Post on TikTok in 2025 to Boost Video Views

So how do you find the best time to post on TikTok? How can you get the most out of your content creation and attract more followers? Since TikTok pays between $0.02 and $0.04 for every 1,000 views through the TikTok Creator Fund, it makes sense to understand when your audience is most active so you can maximize your returns.

In this article, we’ll walk you through two important questions you should ask yourself to find the best time to post on TikTok for your audience. Once you’ve answered these questions, you’ll then need to find a way to expand your audience.

Determining the best time to post on TikTok can be challenging. This is especially true because different studies suggest different time slots with higher engagement. However, we’ve collected data from multiple sources to narrow down the time windows with the highest overall engagement.

A quick overview of the best times to post on TikTok (Eastern Standard Time):

• Monday: 10:00 AM, 4:00 PM, 10:00 PM
• Tuesday: 4:00 AM, 9:00 AM, 4:00 PM–6:00 PM
• Wednesday: 7:00 AM–9:00 AM, 11:00 PM
• Thursday: 9:00 AM, 7:00 PM
• Friday: 5:00 AM, 3:00 PM–6:00 PM
• Saturday: 11:00 AM, 7:00 PM–8:00 PM
• Sunday: 8:00 AM, 2:00 PM, 4:00 PM

Best times to post on TikTok on weekdays

Different studies have come to different conclusions about the best times to post TikToks on weekdays. But one thing is consistent — across all the research, weekday engagement is much higher than on weekends. Let’s break down the best times to post on TikTok for each day of the week.

Best time to post on TikTok on Monday

Compared with other weekdays, overall engagement on Monday is usually lower. However, studies by Buffer, Hootsuite and SocialPilot all agree that 10:00 AM and 10:00 PM on Monday are the best times to post on TikTok. So you’ll see strong engagement either when people are starting work or winding down after a busy day.

At the same time, Sprout Social found higher engagement between 3:00 PM and 6:00 PM, which supports Meltwater’s finding that engagement peaks around 4:00 PM. This suggests that people tend to do some casual scrolling as they relax in the afternoon.

Best time to post on TikTok on Tuesday

By Tuesday, people start checking TikTok late at night or early in the morning, and some studies show very high engagement around 4:00 AM. They also like to kick off the day with some light entertainment before work, around 9:00 AM.

Other studies have also found higher user engagement in the late afternoon and between 4:00 PM and 6:00 PM, which may be related to teens and younger users getting on the app after school.

Best time to post on TikTok on Wednesday

Several studies show that Wednesday is one of the days when people are most active. Most people browse TikTok content between about 7:00 AM and 9:00 AM, likely while they are on their way to school or work.

Research from Sprout Social shows that this engagement trend continues until around 6:00 PM, when it starts to decline. Some studies have also found higher engagement around 11:00 PM, when people are getting ready for bed.

Best time to post on TikTok on Thursday

Across all studies, Thursday is another high-engagement day. Most research finds that engagement peaks around 9:00 AM, when people are starting their day. Sprout Social found that this engagement pattern holds steady through the rest of the day until about 6:00 PM. Other studies also show another spike around 7:00 PM, when people open the app after dinner.

Best time to post on TikTok on Friday

Friday’s engagement pattern is very similar to Tuesday’s. On this day, early risers are highly engaged, with a peak around 5:00 AM as people get ready to start their day. In addition, some studies point out that engagement begins to climb from 3:00 PM as school lets out for the week and people start preparing for the weekend. This engagement trend continues through to around 6:00 PM, around dinnertime.

Best times to post on TikTok at the weekend

In all the research, weekend engagement is much lower than during weekdays. This may be because people are busy with weekend plans and don’t have as much time to check their phones. Engagement also tends to start later in the day, since most people don’t have to wake up early for work or school.

Best time to post on TikTok on Saturday

Most studies find a noticeable rise in engagement around 11:00 AM, when people are usually getting ready to head out for their weekend plans. TikTok users are also more likely to use the app after dinner, between about 7:00 PM and 8:00 PM.

Best time to post on TikTok on Sunday

Engagement is again higher around 8:00 AM on Sunday, as many people get up early to attend church services. There are also peaks around 2:00 PM and 4:00 PM, as people finish lunch or return from their Sunday activities.

Best times to post on TikTok by industry

The times above are generally the best for posting across all industries. However, depending on your specific niche, engagement times may vary. This is largely influenced by the behavior patterns of users related to your industry. Let’s look at the best times to post on TikTok based on some major industries on the platform.

🧑‍⚕️ Healthcare

Peak engagement tends to be in the afternoon and evening. The best times to post are:

• Monday: 5:00 PM–8:00 PM
• Tuesday: 4:00 PM
• Wednesday: 2:00 PM–5:00 PM
• Thursday: 2:00 PM

For personal doctor accounts, engagement peaks between 12:00 PM and 1:00 PM from Monday to Friday.

📚 Education

Engagement is highest on typical school days and in the evenings. The best times to post are:

• Weekdays: 10:00 AM–1:00 PM

🏈 Fitness and sports

This community is usually most engaged in the early morning and early evening:

• Weekdays: 5:00 AM–8:00 AM and 6:00 PM–9:00 PM

🍛 Restaurants

For restaurants and food services, lunchtime on weekdays sees the highest engagement:

• Weekdays: 3:00 PM–5:00 PM

🧳 Travel and hospitality

Audiences are most active later in the week as they plan their weekend activities:

• Friday: 2:00 PM–4:00 PM

👠 Fashion and beauty

Engagement is higher in the evenings, especially on weekends, with particularly strong activity during weekend nights:

• Thursday and Friday: 3:00 PM–6:00 PM
• Weekends: 10:00 PM–7:00 AM

🎶 Musicians and entertainment

Engagement gradually increases over the weekend, making it ideal for posting late at night and in the early part of the weekend:

• Friday: 8:00 PM–10:00 PM
• Saturday: 2:00 PM–4:00 PM
• Sunday: 1:00 PM

This schedule reflects the times when audiences in each industry on TikTok are most active and is tailored to when viewers are most engaged.