In 2024, TikTok Shop continues to be an important platform for many brands and merchants to promote their products. Below are the current top 10 bestselling products on TikTok Shop and their key features:
Top 10 Bestselling Products on TikTok Shop and Their Features
- Perfume – For example, branded perfumes have become bestselling items on TikTok thanks to their long-lasting scent and unique blends of natural fragrance notes.
- Scar-repair serum – A lavender-based serum that is popular among TikTok users for its moisturizing, brightening, firming and scar-fading effects.
- 7-in-1 professional curling iron set – This multi-functional hair styling tool set has become a top choice for TikTok users due to its convenience and versatility.
- Underarm deodorant patches – This innovative personal care product has gained wide attention on TikTok for its sweat-blocking and deodorizing performance.
- Skin-enhancing supplements (vitamins, collagen, hyaluronic acid) – Paired with a natural rose stone roller, these beauty supplements are widely used and recommended by TikTok users.
- Eye masks – Eye masks targeting puffiness and dark circles are hot sellers on TikTok thanks to their soothing and regenerative effects.
- Microneedle acne patches – These patches use microneedle technology to speed up the healing of pimples and blemishes and have gone viral on TikTok for their fast and effective skincare results.
- Game console phone cases – Phone cases with built-in retro gaming features are hugely popular on TikTok for their unique design and entertainment value.
- 3-in-1 wireless charger – Wireless chargers that support charging multiple devices at the same time are highly favored on TikTok for their practicality and efficiency.
- Handheld gimbal stabilizer – This portable stabilizer for mobile video shooting attracts many TikTok video creators with its professional-level stabilization performance.
Summary: Common Traits of TikTok Shop Bestsellers
These products are popular not only because of their functionality and practicality, but also thanks to active sharing and recommendations by TikTok users, which further boost their sales and brand awareness.