As Christmas approaches, TikTok once again becomes the key platform for merchants to target holiday bestsellers. From short videos to live-stream shopping, TikTok provides a perfect space for global buyers and sellers to showcase and promote popular holiday products. This year, according to the latest data, five major product categories stand out as must-have choices for the 2024 holiday shopping season!
1. Cosmetics and Hair Care Products: Beauty Made Easy 💄✨
Data shows that sales of cosmetics and hair care products surged by 60% after promotion on TikTok. From colorful eyeshadow palettes to powerful hair repair serums, these products always capture consumers' hearts. TikTok users love showcasing makeup tips and hair care routines through short videos, attracting a large number of potential buyers. These products are not only effective for personal use but also make great gift choices, making them a highlight in merchants' holiday promotions.
2. Travel Gear: Take You on a Journey Around the World ✈️🎒
With the global surge in travel, travel-related products have become a popular choice. Backpacks, suitcases, portable travel pillows, and tripods are highly favored by consumers. TikTok users show off their travel gear in short videos, further driving demand among potential customers. Whether for international trips or weekend getaways, these products are beloved by those traveling during the holidays.
3. Skincare Products: Essential Winter Care Items ❄️🧴
The arrival of cold weather has led to a continuous rise in the demand for skincare products. From deeply moisturizing creams to perfumes and colognes, these products remain hot topics on TikTok. Not only do they meet winter skincare needs, but they also make thoughtful gifts that will make friends and family feel cherished. If merchants can cleverly leverage the holiday atmosphere to promote these products, they will surely see impressive sales growth.
4. Home Decorations: Set the Holiday Mood 🎅🏠
How can Christmas be complete without festive decorations? Christmas trees, LED lights, table ornaments, and holiday wall hangings have become popular categories. Numerous home decoration setup videos on TikTok have sparked shopping enthusiasm, and these decorations not only enhance the holiday atmosphere but also offer consumers an opportunity to showcase their creativity.
5. Electronic Accessories: Trendy and Practical 📱🎧
Finally, electronic accessories have solidified their position on the best-sellers list due to their practicality and fashion appeal. From wireless earphones and Bluetooth speakers to phone stands, these products are highly favored by young consumers. TikTok users demonstrate multiple use cases of these products through short videos, sparking even more desire to buy.
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