How Much Does TikTok Pay?

How much can you get paid on TikTok?

According to reports from top influencers, TikTok pays around $0.02 to $0.04 USD per 1,000 views. These numbers are mostly based on the actual payouts they’ve received through the TikTok Creator Fund. This is a program TikTok launched in 2021 to compensate creators for the content they publish on the platform.

TikTok has committed a total of $300 million to this program, which is distributed to eligible creators based on the number of views they receive. Using the payout range above as a rough benchmark, 1 million views could earn you about $20 to $50 USD. The more views you generate, the more you can potentially make.

However, TikTok has set certain eligibility requirements for the Creator Fund, and only creators who meet these criteria can earn from it. If you want to apply to the program, you’ll generally need to:

• Be based in one of the eligible regions such as the U.S., U.K., Germany, France, Italy, or Spain
• Be at least 18 years old
• Have at least 10,000 followers
• Have at least 100,000 views in the past 30 days
• Comply with TikTok’s Terms of Service and Community Guidelines

If you meet all of the above requirements, you can apply for the Creator Fund directly inside the TikTok app. Just make sure you’re using a Pro / Creator account when you do this. At the time of writing, this is one of the main ways to get paid directly by TikTok, but it’s not the only way to make money. In fact, there are many other ways to monetize on the platform.

Different ways to make money on TikTok

The good news for creators is that there are plenty of ways to earn from your TikTok content. Even if you’re not yet eligible for the Creator Fund, you can still find several other ways to make money on the platform. That means all the effort you put into growing an audience and consistently producing high-quality content won’t go to waste.

Let’s take a look at some of the most common ways to make money on TikTok.

Method 1: Join the TikTok Creator Fund

First, let’s come back to the TikTok Creator Fund. At the time of writing, this is one of the main ways to get paid directly by TikTok. To earn through this program, you must meet the eligibility requirements mentioned above (region, age, follower count, views, etc.).

TikTok calculates your payouts using several factors, including view count and authenticity, video engagement (likes, comments, shares), as well as how frequently and consistently you publish content. Generally speaking, if you regularly post TikTok videos, generate a large number of views, and maintain strong engagement from real viewers, you’ll have a better chance of earning a meaningful income from the Creator Fund.

Method 2: Collect diamonds via LIVE gifts

Another way to earn directly from TikTok is by collecting diamonds through LIVE gifts. TikTok allows viewers to send gifts to creators during livestreams, and the platform records how many gifts you receive to gauge how popular your streams are. When TikTok considers your content sufficiently popular, you’ll be rewarded with diamonds, which can then be converted into cash.

In general, diamonds are worth about 50% of the value of coins. This means that if someone sends you a gift worth 500 coins, you’ll receive around 250 diamonds. Each diamond is worth about $0.05 USD, so TikTok would pay you roughly $12.50 for that gift. Note that the platform usually has a minimum withdrawal threshold (for example, $100), so you’ll need to wait until you’ve accumulated enough diamonds before you can cash out.

Not everyone will qualify to earn diamonds on TikTok. You must join the Creator Next program, and you’ll also need to meet several requirements such as:

• Living in a region where Live Gifts are available
• Being at least 18 years old (19 in South Korea, 20 in Japan)
• Having an account that’s been active for at least 30 days
• Having at least 1,000 followers
• Not using a TikTok Business account while going live

Once you meet all of these requirements, you can start collecting diamonds through LIVE gifts and cashing them out. If you want to understand the detailed rules and payout mechanics of TikTok Live Gifts, you can look up a complete, dedicated guide.

Method 3: Create brand-sponsored content

For many creators, the different eligibility rules for the TikTok Creator Fund and LIVE Gifts can make it somewhat difficult to “get paid directly by TikTok.” In some cases, the programs may not even be available in your region. Luckily, there are other ways to monetize your TikTok presence, and one of the most important is creating brand-sponsored content.

Influencer marketing on TikTok is booming, and many brands are looking to partner with creators who have authority and reach on the platform. These collaborations typically take the form of sponsored content—where you showcase a brand or product creatively in your videos, and your followers learn about and purchase through your content. In short, your job is to create high-quality content that integrates the brand and its products naturally and authentically.

When done right, this type of partnership can be extremely lucrative. Some of the highest-earning TikTok creators make several million dollars a year. For example, top creator Charli D'Amelio is estimated to earn around $17.5 million USD per year.

How much you can earn from sponsored content depends heavily on your follower count. Brands assess your follower base to estimate your influence and the size of the audience they can reach through your account. On top of that, content quality, engagement rate, and your niche will all directly impact your rates.

Method 4: Become an affiliate marketer

Another effective way to work with brands and make money on TikTok is through affiliate marketing. This typically involves signing up for an affiliate program and then promoting unique affiliate links in your TikTok content. You earn a commission for every sale generated through your link. Commissions are usually calculated as a percentage of the product price, and the rate varies by program and product category.

You can choose affiliate programs that match your niche and target audience—for example, Amazon Associates, ClickBank, eBay Partner Network, the Fiverr Affiliates Program, ShareASale, and others. Then carefully select which products to promote: ideally, they should combine attractive commission rates with strong relevance to your content theme.

In terms of content format, you can integrate affiliate links into reviews, unboxings, comparisons, and how-to tutorials, or place short links in your bio and pinned comments to drive followers to purchase through your link. If you want a more structured playbook, you can check out a dedicated TikTok affiliate marketing guide.

Method 5: Sell your own products

For creators with a large and loyal fan base, selling your own products (merch, digital products, or services) is another very viable way to make money on TikTok. You can sell physical items such as T-shirts, hoodies, mugs, and caps featuring your name, catchphrases, or fandom references, as well as digital or service-based offers like courses, templates, presets, or consulting.

With tools like Koji, you can quickly build a “merch landing page” for almost anything—products, services, downloads, or paywalled content. Once you’ve customized your template, you’ll get a unique URL that you can copy, share, and start selling from. To make sure your products actually get seen, remember to feature them frequently in your TikTok videos and actively direct viewers to purchase in your captions and on-screen calls to action.

3 tips to increase your chances of making money on TikTok

Now that you know about the different ways to get paid on TikTok, the next step is to increase your chances of actually turning those options into income. Here are a few practical tips and best practices.

1. Make full use of the TikTok Creator Marketplace

The TikTok Creator Marketplace is an official matchmaking platform that connects brands with relevant influencers. Brands can search using a variety of filters and narrow down potential creators based on topics, audience demographics, and other criteria. For creators, this greatly simplifies the process of finding brand deals and makes it easier to monetize on TikTok.

Source: creatormarketplace.tiktok.com

You can set up your creator profile so brands can instantly see your key metrics: average views, engagement rate, video completion rate, average shares, and more. Brands can also review your audience demographics to decide whether you’re a good match for their campaign goals. All of this significantly streamlines the collaboration process and improves your chances of making money through TikTok.

2. Work with brands you genuinely love

Whether it’s sponsored content or affiliate content, authenticity is crucial. TikTok audiences are very sensitive; if you promote random brands purely for the money, your content can quickly feel awkward or forced—and it may even push followers away.

So try to partner only with brands you truly like, trust, or have carefully researched. Even if it’s a brand you’ve never heard of before, you can test the product, read reviews, and then decide whether you’re comfortable working with them. This will make your content feel more natural and credible, and it will be much easier to persuade your audience.

3. Don’t focus only on making money

Imagine you’re just an ordinary TikTok user and your favorite creator suddenly starts promoting one brand after another, posting ad after ad—you’d probably get tired of it and might eventually unfollow.

The same thing applies to your own audience: if every piece of content you make is centered around “making money,” people will eventually lose interest. To keep viewers engaged, you need to continue producing content they genuinely enjoy—fun, informative, inspiring, or emotionally resonant. Your affiliate posts and sponsored collaborations shouldn’t completely steal the spotlight; instead, they should be woven naturally into your overall content rhythm.

Free TikTok earnings calculator: unlock your earning potential

Many creators ask: “With my current follower count and engagement rate, roughly how much could I earn?” In reality, you can build your own basic TikTok earnings model using simple formulas and industry ranges:

• Estimate a price range for sponsored posts based on follower count, average views, and engagement rate
• Estimate potential Creator Fund income using the $0.02–$0.04 range per 1,000 views
• Estimate affiliate marketing income based on product price and commission rate
• Estimate your own merch income by combining product pricing with expected conversion rates

Once you put these numbers into a spreadsheet or a small tool, you essentially have your own “TikTok earnings calculator”— something you can use anytime to evaluate the monetization potential of different content strategies and growth milestones, and to inform your planning and investment decisions.

In addition, if you want to reach follower thresholds faster and make your account stats look more attractive for brand approvals and program eligibility, you can combine this with third-party growth tools.

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