Tutorial on How to Pass Telegram Official Channel Ad Review

Tutorial on How to Pass Telegram Official Channel Ad Review

Tutorial on How to Pass Telegram Official Channel Ad Review
A 6-Year Telegram Operator’s Practical Experience Summary
Over the past six years, I’ve worked with Telegram channels, groups, and bots almost daily. From starting with basic content operations to later managing automated traffic, data conversion tracking, and channel monetization,
I’ve gradually built a comprehensive understanding of Telegram’s ecosystem. By the end of 2024, when Telegram officially launched its “Ad Platform,” it presented both an opportunity and a challenge for content creators and marketers.
Initially, I didn’t pay much attention to this ad system until I saw an ad in a Russian-language customer service channel promoting a competitor’s platform—essentially poaching customers directly within their channel. This sparked my curiosity and drove me to dive deep into testing Telegram’s ad system mechanics.
1. Why Pay Attention to Telegram’s Official Ad Platform?
Telegram’s ad system isn’t entirely new, but what caught my interest was its “review mechanism” and “revenue-sharing logic.” Unlike the highly automated systems of Facebook or Google, Telegram’s platform still involves significant “manual intervention” and “rule-based reviews.” Channels that pass the review process gain eligibility for ad revenue sharing, which is a significant passive income opportunity for operators of large-scale channels.
However, many fail to get their ads approved—not due to insufficient channel size, but because they fail the review process. This motivated me to study the review mechanism in depth.
2. Research Background: What Tests Did I Conduct?
For this systematic study, I operated 112 channels, including self-built, co-managed, and client-delegated ones, covering various languages and themes (finance, music, lifestyle, AI tools, follower growth marketing, video edits, etc.).
To create experimental control groups, I used the following strategies:
  • Channel Size Segmentation: Channels with 1,000, 3,000, 5,000, 10,000, 30,000, 50,000, and 100,000 members.
  • Content Type Differentiation: Some channels posted plain text, others focused on images, and some used short videos.
  • Interaction Testing: I used bots to simulate “likes,” “forwards,” and “comments.”
  • Posting Frequency: Some channels posted once daily, others 3-5 times per day.
  • Language Variations: Tested channels in Chinese, English, Russian, Indonesian, Arabic, Portuguese, etc.
Over a nearly two-month period, I submitted applications to Telegram’s ad platform every three days and tracked the review status. Out of the 112 channels, 26 passed the ad review, while 86 were rejected. The failures provided the most valuable insights.
3. Core Elements of Telegram’s Ad Review Mechanism
Through hundreds of tests, I identified three key factors influencing review outcomes:
1. Authenticity and Activity of Channel Members
The first thing Telegram’s review process examines isn’t content but member quality. My data revealed:
  • Channels with many “fake users” (e.g., sudden spikes or obvious bot activity) were rejected 100% of the time.
  • Quality and activity matter more than sheer numbers. For example, a channel with 12,000 members and 5% daily active readership had a higher pass rate than one with 53,000 members but minimal activity.
Suggestions:
  • Ensure steady member growth and avoid sudden spikes.
  • Avoid excessive bot-driven follower boosts, or maintain a “clean-up period” of at least two weeks before applying.
  • I used this platform for boosting channel members, which provides high-quality, authentic Telegram members:
    Fansgurus Platform: https://fansgurus.com/ref/0m4di
2. Content Posting Frequency and Quality (Post Count and Views)
The second factor is the channel’s content activity. Telegram prioritizes whether channels regularly post content and if it’s viewed by real users. Key findings:
  • Channels need at least 20 posts in the 30 days before applying.
  • Each post’s view count should be 15%-30% of the total member count.
  • Content must be “original or rewritten,” not purely forwarded.
Example: A channel with 4,000 members, posting 28 times in the last 30 days with 900-1,500 views per post and original images/text, had a high pass rate. Channels that only forwarded content or posted sporadically were consistently rejected.

3. Channel Interaction (Likes, Forwards, Comments)
This often-overlooked factor is critical—Telegram quietly monitors how users interact with your content. I tested three channels with purchased authentic likes and comments:
  • Channel A (8% like ratio, some comments): Passed.
  • Channel B (less than 1% likes, no comments): Failed.
  • Channel C (10% likes but sensitive keywords in content): Failed.
This shows that high interaction alone isn’t enough if content violates rules.

Suggestions:
  • Enable Telegram’s native Reactions and Comments bot.
  • Encourage simple interactions, e.g., “Click ❤️ to support us.”
  • Avoid posting gray-area, illegal, or sensitive content, even if subtle.


4. Failure Case Studies: What Leads to Rejection?
From the 86 failed cases, I identified 10 common reasons for rejection:
  1. Channel created too recently (less than 15 days).
  2. Sudden spike of 10,000 members in one day (flagged as bot-driven).
  3. Content containing keywords related to gambling, adult content, crypto scams, etc.
  4. Purely forwarded content with little to no originality.
  5. Zero interaction (no likes, comments, or link clicks).
  6. Long-inactive channels suddenly applying for ads.
  7. Channels frequently reported (not visible in backend but detected by system).
  8. Messy channel formatting lacking “display value.”
  9. Mismatch between channel language and audience (e.g., English channel with mostly Russian members).
  10. Sensitive words or suspicious links in channel name or description.
5. Success Case Study: How to Build an “Ad-Qualified Channel”?
Here’s a successful example I operated:
  • Channel Name: AI Tools Selection (English channel)
  • Members: ~8,200, primarily from Southeast Asia
  • Content Frequency: 3-4 posts daily, including short articles + AI tool links
  • Interaction: 5%-9% like ratio per post, with active comment section
  • Member Growth: Early growth via Fansgurus, later through YouTube video traffic and organic word-of-mouth, no bot boosting
  • Review Time: Passed within 2 days of submission
  • Ad Revenue: ~300 USDT monthly, covering operational costs
This channel taught me that with quality content, authentic users, and natural interaction, earning Telegram’s trust is achievable.
6. Final Tips for Aspiring Telegram Ad Operators
  • Channels thrive on authentic user growth. Early boosts from platforms like Fansgurus are fine, but don’t over-rely on them.
  • Consistent content posting and user interaction are equally important—don’t just repost.
  • Plan a niche-focused channel from the start.
  • Operate consistently for at least 30 days before applying.
  • Drive traffic from external platforms like YouTube, Twitter, or TikTok.
  • Stay sensitive to platform policies and avoid red-line content.
Conclusion
Telegram’s ad system is still evolving, but its emphasis on “high-quality channel content + authentic followers” is a clear trend for the future. As someone immersed in Telegram’s ecosystem for six years, I hope this article helps you avoid pitfalls. May you succeed in leveraging Telegram’s ad platform for both revenue and influence.
Feel free to comment or DM me with any questions about Telegram channel operations. I’ll continue sharing practical insights.
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