Tutorial on How to Pass Telegram Official Channel Ad Review

Over the past six years, I have dealt with Telegram channels, groups, and bots almost every single day. I started with simple content operations, then moved into automated traffic management, conversion tracking, and monetization. Step by step, I built a complete understanding of the entire Telegram ecosystem.

At the end of 2024, Telegram officially launched its “Ads Platform.” For all content-based channel operators and marketers, this is both a major opportunity and a serious challenge.

At first, I didn’t pay much attention to this ad system—until I saw an ad in a Russian customer-service channel I follow. The ad was actually from that platform’s direct competitor, which meant they were literally grabbing customers inside their own client channel.

That moment ignited my curiosity and pushed me to personally dive deep into how Telegram ad delivery and review really work.

1. Why Should You Care About Telegram’s Official Ads System?

Running ads on Telegram itself is nothing new, but what truly caught my attention was its review mechanism and revenue-sharing logic.

Unlike Facebook or Google’s highly automated systems, Telegram’s ads still rely heavily on manual intervention and rule-based reviews. At the same time, once a channel passes the review, it becomes eligible for revenue sharing. For operators managing large channels, this is a very important source of passive income.

However, many people fail when they try to run ads. The problem is often not that the channel is too small, but that it simply cannot pass the review. This made me even more determined to fully understand how this review system works.

2. Research Background: What Tests Did I Run?

For this systematic study, I operated a total of 112 channels. Some were my own, some were co-managed, and some were commissioned by clients. They covered multiple languages and topics, including finance, music, lifestyle, AI tools, follower-boosting marketing, video editing, and more.

Across these 112 channels, I used the following strategies to build control groups for the experiments:

• Channel size tiers: I set follower counts in different ranges: 1,000; 3,000; 5,000; 10,000; 30,000; 50,000; and 100,000+.
• Content type segmentation: Some channels posted only text, some focused on images, and others primarily shared short videos.
• Engagement-dimension tests: I used bots to simulate likes, forwards, and comments as separate variables.
• Posting frequency: Some channels posted once a day, while others maintained a rhythm of 3–5 posts per day.
• Language diversity: I tested channels in Chinese, English, Russian, Indonesian, Arabic, Portuguese, and more.

Over nearly two months, I submitted ad applications through Telegram’s official ads backend every three days and carefully recorded each review result.

In the end, 26 of the 112 channels passed the ads review, while 86 were rejected. Those failures turned out to be my most valuable lessons.

3. Core Factors in Telegram’s Ads Review Mechanism

Through hundreds of experiments, I gradually uncovered three key dimensions that determine whether a channel passes review. They can be summarized as follows:

1. Authenticity and Activity of Channel Members

During review, the first thing Telegram checks is not actually your content, but the quality of your members. My data clearly confirmed several points:

• If a channel has a large number of fake users (for example, a sudden spike in members or clearly bot-like behavior), it will be rejected almost 100% of the time.
• More members does not automatically mean better results. High-quality and active users are far more important than raw follower count.
• In my tests, a channel with 12,000 members and around 5% daily active readers was far more likely to pass review than a 53,000-member channel with almost no activity.

My suggestions:

• Keep channel growth stable and avoid sudden spikes in followers.
• Do not overly rely on bot-based follower boosting. If you have used it, leave at least a two-week “cool-down” period before applying for ads.

When I needed to grow channel members, I used this platform, which provides real, high-quality Telegram channel members:

Fansgurus platform: https://fansgurus.com/ref/0m4di

2. Posting Frequency and Content Quality (Number of Posts and Views)

The second factor is your content activity. Reviewers care deeply about whether the channel posts regularly and whether real users are actually viewing the content.

Here are the patterns I observed:

• In the 30 days before applying, the channel should publish at least 20 posts.
• Each post’s views should reach at least 15%–30% of total members.
• Content should be original or heavily rewritten, not simple reshares.

For example, a channel with 4,000 members that posted 28 times in the last 30 days, with each post getting 900–1,500 views and including original text or images, had a very high approval rate.

On the other hand, channels that only reshare other people’s content and post once every few days almost always failed.

3. Engagement Signals (Likes, Forwards, and Comments)

This is the most overlooked factor—Telegram is quietly watching how users react to your content.

I tested three experimental channels, purchasing real likes and comment services and monitoring engagement:

• Channel A (around 8% like rate with comments): passed review.
• Channel B (less than 1% like rate with no comments): failed review.
• Channel C (10% like rate but content contained sensitive keywords): failed review.

This proves that even with high engagement data, you will still be rejected if your content crosses policy lines.

My suggestions:

• Enable Telegram’s native Reactions and comment section (via a Comments bot).
• Encourage simple engagement at the end of posts, such as: “If this was helpful, please tap ❤️ to support us.”
• Avoid gray-area, illegal, or sensitive topics. Even borderline content can be risky.

4. Failed Case Analysis: What Will Make You Instantly Fail Review?

Among the 86 failed cases, I summarized 10 classic reasons for rejection to help you avoid them:

• The channel is newly created (less than 15 days old).
• The channel suddenly grows by 10,000 members in a single day and is flagged as having bought or botted followers; gradual growth is required.
• Content contains sensitive keywords like gambling, explicit adult content, high-risk betting, or “rug pull” style crypto schemes.
• The channel only forwards content from others and has almost no original posts.
• There is no engagement at all (no likes, comments, or link clicks).
• The channel has been inactive for a long time and suddenly applies for ads.
• The channel has been frequently reported (you can’t see this in the backend, but Telegram’s system tracks it).
• Layout and formatting are messy, with low perceived presentation value.
• The channel language does not match the audience (for example, an English channel whose members are mostly from Russia).
• The channel name or bio contains sensitive terms or suspicious links.

5. Successful Case Breakdown: How to Build an “Ad-Approved Channel”

Here’s a successful template from a channel I personally operated:

Channel name: AI Tools Picks (English channel)

Audience size: About 8,200 members, mainly from Southeast Asia

Posting frequency: 3–4 posts per day, including short descriptions plus links to AI tools

Engagement metrics: Each post has a like rate of around 5%–9%, with comments enabled

Growth strategy: In the early stage, we used Fansgurus to add real members. Later we relied on YouTube video traffic and organic word of mouth, without aggressive bot-based boosting.

Review time: Approved on the second day after submission

Ad monetization: Around 300 USDT per month, enough to cover channel operating costs

This channel convinced me of one thing: as long as you create good content, your users are real, and engagement is natural, you have a solid chance of earning Telegram’s trust.

6. Final Takeaways: Key Tips for Those Who Want to Run Telegram Ads

• Your channel is an asset accumulated from real users. In the early stage, you can moderately leverage Fansgurus’ real-member services as a bridge, but you should never rely on them completely.
• Daily content and user engagement are equally important—you cannot rely solely on reposts and inflated numbers.
• Plan your channel positioning early. It is best to focus on a vertical niche so you can build a stable audience profile.
• Don’t rush. Operate your channel consistently for at least 30 days before applying for ads.
• Use external social platforms like YouTube, Twitter, and TikTok to drive continuous new traffic into your channel.
• Stay informed about Telegram’s policies and avoid red-line topics and high-risk content.

Conclusion

Telegram’s ads system is still evolving and being optimized. However, its focus on high-quality channel content plus real user communities is clearly the direction of future growth.

As someone who has been deeply involved in the Telegram ecosystem for six years, I hope this article helps you avoid unnecessary detours. I also wish you a steady, sustainable journey in Telegram’s official ads system, ultimately achieving both monetization and long-term influence.

If you encounter any issues while operating your Telegram channels, feel free to leave a comment or send me a message. I will keep sharing more practical case studies and experiences.