How to master Twitter marketing

Twitter has 330 million active users each month, and Twitter marketing is crucial for promoting your e-commerce store. On average, Twitter users follow at least five brands on social networks. Even more impressively, 37% of them buy products from the brands they follow. Four out of every five Twitter users have mentioned a brand in their tweets. This suggests that Twitter users are not averse to brands. The platform itself allows strong two-way communication between users and brands. Over half of Twitter users take action, such as visiting a website, after seeing a brand mentioned in a tweet. Brands generally respond to customer inquiries on Twitter within 1 hour and 24 minutes.

Twitter Example: ASOS

ASOS is an online retailer that excels on Twitter. They share various posts, from clothing photos to promotional campaigns. Due to its popularity, their brand has two other Twitter accounts. ASOS Here to Help is their customer-centric account where they respond to customer inquiries. If a product is out of stock, they recommend other high-quality products. They respond in different languages. Customer photos are reposted on this account. Negative customer reviews are met with calm and thoughtful responses. They also have a Twitter account dedicated to men's fashion.

Twitter Tips:

Many brands use social media to provide better customer support. It allows them to respond to customers in real time. It can sometimes take up to 48 hours to learn about a brand through email. However, on social media, response time is often much faster. Customers tweet at your brand, and you receive a notification on your phone, allowing you to respond immediately. When a brand has an active Twitter account, customer satisfaction increases by 19%. If you reply to customer tweets within an hour, you are meeting their needs.

Twitter Marketing Tips:

When my store opened just one day, I was eager to increase sales. I wrote some introductory articles targeting specific niche influencers. Then I shared the articles on Twitter, tagging the influencer. They not only shared the content but also brought free qualified traffic to my website. I ran a retargeting ad on Facebook, which allowed me to monetize my Twitter traffic with a modest new store budget the next day.

How to Increase Twitter Followers

The power of Twitter and its impact on your business is undeniable. It can help you generate leads, increase brand awareness, and connect with customers and users. But before you can benefit, you need to ensure you have Twitter followers or are taking steps to increase your Twitter followers.

Strategies for Increasing Twitter Followers:

• Ensure that the content you post is not only interesting but also provides valuable information and insights to your Twitter followers. This way, your content has a higher chance of being retweeted and shared.
• Follow a strategy. This means following others so they can follow you back on Twitter.
• Make sure your tweets are seen.
• Promote your Twitter account. If you have a blog, don't forget to add the logos of social media platforms such as Facebook, Twitter, and Instagram on your blog.

How to Get Twitter Followers

All strategies for gaining Twitter followers can be divided into the following categories:

If we look at the accounts with the most Twitter followers, Katy Perry leads with 109 million followers. That's a massive following. The second most followed Twitter account is Justin Bieber with 106 million followers, followed by Barack Obama with 103 million followers. Given that all these people are world celebrities, it's obviously difficult to reach those numbers, but you can still take steps to increase your Twitter followers and grow your account and brand.

How to Use Hashtags to Increase Followers

Write short posts that include some hashtags. Hashtags are the best way to get discovered on Twitter – and they work effectively. As your social following starts growing, you'll begin to attract new followers and customers through hashtags.

Using Twitter Tools to Enhance Marketing Effectiveness

Manage Flitter is a tool that offers a variety of features, such as sorting your Twitter followers, finding quality new Twitter followers, discovering when your Twitter followers are online, seeing who has unfollowed you, and managing multiple Twitter accounts, among others.