X Reports Record Usage Levels in 2024

So, has X usage increased or decreased, especially after the U.S. presidential election?

There are major contradictions among the reports. According to third-party analyses, X is losing millions of users every week, while alternative platforms like Threads and Bluesky continue to gain attention.

However, the only truly accurate source of X usage data is X itself. The platform continues to report record-high usage levels, with its latest update stating that “active user seconds,” its preferred performance metric, reached a historic peak in 2024.

As you can see, X claims that daily active user seconds have increased 10% year-over-year, and video views within the app are also surging.

So which is true? Is X overstating the accuracy of its data, or are third-party analytics providers—who do not have access to X’s complete dataset—producing incorrect numbers?

First, let’s look at X’s own data. Based on X’s reported 250 million daily active users, 364 billion active-user seconds per day translates to around 24 minutes of usage per user.

That is certainly a large figure, but it is still less than what Google X claimed in March, when the company said users were spending an average of 30 minutes per day on the app.

So it’s difficult to see how this could be considered a “record.”

X also claimed in March that its daily cumulative active-user time reached 8 billion minutes, equivalent to 417 billion seconds.

It’s possible X usage was higher earlier this year but has since declined, stabilizing at 364 billion seconds. In any case, these numbers suggest current usage may be lower than before.

Additionally, 24 minutes per user per day is still less than the 38 minutes per day Twitter users spent a few years ago. Even when accounting for methodology differences—Twitter counting any portion of a minute as a full active minute, while X measures by seconds—it remains difficult to justify calling this a “record.”

Still, it might be a record if comparing only within X’s own active-seconds dataset. It may be a year-over-year record, though based on the data above, even that seems questionable.

Looking at X’s own data, usage appears to be declining over time rather than increasing, yet X chooses to redefine this as a victory.

This aligns with X’s ongoing pattern of reporting selective or potentially misleading data points. Still, it’s worth noting that while X’s usage may have dropped, the platform remains very active—more active than many “X is dead” narratives suggest.

It’s also possible that, with Donald Trump winning the presidential election, X could experience a resurgence, as more people question whether the platform’s shift toward right-leaning viewpoints is as negative as initially assumed.

With half of American voters supporting Trump, many brands may now reconsider returning to Google X to reach a broader audience. This could make X a more influential and widely used app once again.

But has X actually reached an all-time high in usage?

Honestly, I doubt it. The conclusion is based on X’s own reports, and there are clear inconsistencies across its various data points.

Moreover, reports show that millions of users are leaving the platform (which is at least partially supported by X’s own data), suggesting that X is indeed declining to some degree.

However, the decline may not be as severe as some might think.

Looking to quickly attract more Twitter followers and boost your social influence? Fansgurus offers efficient and safe follower-growth services, suitable for both individual users and business accounts.

🔥 Stable delivery with no account bans
🔥 Fast growth to help you stand out
🔥 Multi-platform coverage to maximize brand exposure

As Asia’s leading social-media data self-service platform, Fansgurus provides not only Twitter follower services but also data-growth solutions across multiple platforms to help you build your online influence quickly.

🌐 Visit the platform to view services & pricing 💰: https://fansgurus.com/ref/dt7yl