Among global social media platforms, Facebook still firmly holds the top tier. According to the Digital 2025 Global Social Media Overview Report by DataReportal, Facebook has 2.9 billion monthly active users across 180+ countries, making it a crucial channel for individuals, brands, businesses, and even political organizations to publish content and build influence.
With the ongoing boom in short-form video content, TikTok has become one of the most influential platforms worldwide. According to Statista, as of 2025, TikTok boasts over 1.5 billion monthly active users across 160+ countries
Have you noticed that even with thousands of Facebook followers, your posts barely reach anyone?
Don’t be surprised. Due to Facebook’s current algorithm, the average post reaches less than 2% of your followers, making organic growth harder than ever.
